Kim Jones brought streetwear to the forefront of luxury menswear as a designer at Louis Vuitton, leaning into the term’s sportswear origins. Now, as the artistic director for Dior Men, Jones has been approaching the term “streetwear” more literally, making impeccably tailored clothes that could be easily worn on the street. And thus pushing menswear forward yet again.
His debut Spring 2019 collection imagined the possibility of romance for menswear, looking to Dior’s couture archives for inspiration and even working with the renowned ateliers. There were pastel hits, handmade beading, and a KAWS statue of Monsieur Dior made of 70,000 pink flowers. His most recent Pre-Fall 2019 Dior Men collection imagined the future—well, the future according to Jones. On display were top-notch tailoring, Dior grey, a collaboration with Japanese artist Hajime Sorayama (including a massive statue in the middle of the show venue), and tons of metallic.
What makes Kim Jones one of the most important designers of our time? He’s a true designer. He’s able to look to the past and create his own interpretation of it. The result is setting forward-thinking trends that feel indelible, enhancing the way that we wear clothes. —Tahirah Hairston