Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

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A blue Nike basketball shoe with a silver swoosh, white and black accents, and a textured pattern on the toe and heel.
Sneakers

Nike Kobe 1 Protro 'City of Champions' Now Available on Complex

The Work Blue/Summit White-Metallic Gold colorway pays tribute to the Lakers' Forum-era dynasty.

Complex Staff7 hours ago
Here's what's Nike is planning for 2026 US Open
Sneakers

Here's What's Nike Is Planning for 2026 US Open

Nike announces multiple activations for this year's US Open.

Victor Deng8 hours ago
Jalen Sitre in the new Houston Texans rivalries uniform.
Sports

Texans’ Rivalries Uniform is for H-Town, by H-Town

With 8 more teams unveiling Rivalries Uniforms this season, the Houston Texans’ threads stand out for all the right reasons.

Gabriel Santiago 12 hours ago
Nike x NFL x Fanatics Rivalries collection.
Sports

NFL & Nike Reveal 2026 Rivalries Uniforms

The second year of the program celebrates the storied franchises of the NFC North and AFC South.

Gabriel Santiago 12 hours ago
A pair of navy and white athletic sneakers with teal accents and the number "24" on the strap.
Sneakers

Nike Air Griffey Max 1 'HBCU Swingman Classic' Now Available on Complex

The Midnight Navy, Team Gold, and Freshwater colorway honors the annual baseball showcase founded by Ken Griffey Jr.

Complex Staff1 day ago
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Nike Air Max Goadome boot
Sneakers

How to Buy the 'Polka Dot' Nike Goadome Low on Complex

The latest Nike Air Max Goadome Low is available now on Complex.

Victor Deng5 days ago
Vote for the best sneaker of 2026 so far.
Sneakers

Sneaker of the Year 2026: Vote for the Best Release So Far

Readers re-ranked the editors' mid-year list - and the results were spicy. From disputed picks to surprise frontrunners, the community has spoken. Now it's your turn: who takes Sneaker of the Year?

Complex Staff6 days ago
A pair of white Nike Air Force 1 sneakers with green and blue accents on the swoosh and sole, displayed against a white background.
Sneakers

Nike Air Force 1 '07 'Philadelphia' Now Available on Complex

The special edition Nike Air Force 1 '07 'Philadelphia' colorway celebrates the city of brotherly love.

Complex Staff6 days ago
A collection of six Nike sneakers in various styles and colors, including brown, beige, white with blue, neon green, black, and gray.
Sneakers

The Best Nike Sneakers on Complex Right Now

From the Air Max 90 SP to the ACG Zegama Trail, here are the 6 Nike sneakers worth copping on Complex right now, ranging from $125 to $185.

Oruny Choi6 days ago
Black and red athletic sneakers with intricate patterns and black laces, displayed on a white background.
Sneakers

Nike KD VI 'Meteorology' Is Now Available on Complex

The weather-radar-inspired KD 6 is back for the first time since 2013.

Complex Staff7 days ago
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Nike stocks hit lowest point since 2014
Sneakers

Nike Stock Hits Lowest Point Since 2014

Nike's stock price plunges to its lowest point in 12 years.

Victor Deng7 days ago
A pair of blue and beige Nike sneakers with a mesh and synthetic upper, featuring a distinctive swoosh logo on the side.
Sneakers

Nike P-6000 in Thunder Blue/Sail Is Available on Complex

The retro lifestyle shoe takes early 2000s running style to new heights.

Complex Staff8 days ago
A collection of five sneakers on a gray background, each with distinct designs and colors, including black, silver, blue, gray, and white.
Sneakers

The Best Women’s Sneakers on Complex Right Now

From runners and sculptural wedges to archival Adidas low-tops and fresh takes on the Air Max 95, these are the women’s sneakers worth knowing and buying, right now.

Oruny Choi8 days ago
Jae Tips is looking to make ComplexCon 2026 in Los Angeles his biggest ComplexCon to date.
Style

Will ComplexCon 2026 Be Jae Tips’ Biggest Yet?

With excitement swirling around his new Nike deal, Jae Tips is looking to make a splash in Los Angeles for ComplexCon’s 10th anniversary.

Mike DeStefano8 days ago

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