Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

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Nike Air Force 1
Sneakers

This NYC-Inspired Nike Air Force 1 Is Available Now on Complex

Here's how to buy this NYC-themed Air Force 1 Low '01.

Victor Deng2 days ago
Nike Air Max 1000
Sneakers

You Can Now Customize Your Own Nike Air Max 1000

Here's how to make your own Nike Air Max 1000 colorway.

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Sneakers

Best Sneakers to Buy on Sale: October 2026

From the Air Jordan 11 to the Adidas Hyperboost, these are the best sneakers to buy on sale in October 2026.

Zac Dubasik4 days ago
A person with shoulder-length hair, wearing sunglasses, a black shirt, and a necklace, stands against a plain background.
Style

Hiroshi Fujiwara Talks ComplexCon 2026, Fragment, and the Importance of Collaboration

The Fragment Design founder and ComplexCon 2026 artistic director talks about his vision for the convention’s 10th anniversary in Los Angeles, the Fragment approach to collaboration, and why retail is getting interesting again.

Oruny Choi7 days ago
LISA stars in the latest Nike Moon Shoe campaign
Sneakers

Lisa Stars in Latest Nike Moon Shoe Campaign

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Victor Deng8 days ago
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Nike Air Max Metro
Sneakers

The Nike Air Max Metro Is Available Now on Complex

Here's how to buy the latest Nike Air Max Metro.

Victor Deng8 days ago
Nike Swooshfly
Sneakers

Nike Swooshfly: Everything You Need to Know

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Victor Deng9 days ago
Nike Apex
Sneakers

Nike Apex: Everything You Need to Know

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Victor Deng9 days ago
Ronnie Fieg in a Kith x Knicks jersey ahead of his Idea Generation sitdown interview.
Style

Ronnie Fieg on Kith's 15-Year Evolution, Kith Ivy, and the Nike "Sweet 16" Collection

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The Best MLB Collabs and Baseball Merch on Complex
Sports

The Best MLB Collabs and Baseball Merch on Complex

Artists, festival brands, and streetwear labels all borrow from baseball across these seven picks available on Complex.

Complex Staff11 days ago
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Tom Sachs x Nike General Purpose Shoe Demerits
Sneakers

Tom Sachs' New Nike Collab Is Available Now

The General Purpose Shoe 'Demerits' features a leather upper.

Zac Dubasik11 days ago
Jalen Brunson and KATSEYE
Style

Jalen Brunson and KATSEY Were Decked Out in Nike Gear to Close Out ‘SNL’ Premiere

The Knicks guard hosted the Season 52 opener of 'Saturday Night Live.'

Trey Alston12 days ago
A collection of five different sneakers from various brands, including Nike, Adidas, and others, displayed against a textured background.
Sneakers

The Best New Sneakers Available on Complex [September 2026]

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Joe La Puma On Mbappe
Sneakers

How Big of a Deal is Mbappé Leaving Nike for On?

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Joe La Puma15 days ago

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