2018 has been an interesting year, to say the least. Streetwear has further penetrated the fashion space in ways we never imagined possible. In March, Virgil Abloh was appointed men’s artistic director of Louis Vuitton, taking over for Kim Jones. Earlier this month, Supreme won the CFDA Menswear Designer of the Year Award. Even Hedi Slimane at Celine, according to Business of Fashion, reportedly plans to adopt a drops system similar to that of Supreme’s.
The gatekeepers of fashion aren’t the same, and a new generation of designers—ones who have no formal training, but know exactly what to sell and how to sell it—are dominating the market. Designers like Abloh, Jerry Lorenzo, Ronnie Fieg, and John Elliott have heavily impacted the fashion industry and the way guys dress today. Now, plenty of other brands and companies are aggressively trying to find ways to draw in millenials, the generation with the most spending power, according to Forbes.
But after six months, which brands released unique products that consumers wanted (or lined up for)? Who among them really dominated conversations in fashion? Here are our picks for the best style brands of 2018 (so far).