In 2000, Louis Vuitton hit Supreme with a cease-and-desist after the brand attempted to release skate decks with a graphic similar to LV’s signature monogram. It came as a surprise, then, that nearly two decades later, the fashion house—led by men’s artistic director Kim Jones—is collaborating with Supreme, even if Jones is a noted fan of streetwear.
The Supreme x LV collection was first teased in early January, when Jones posted (then quickly deleted) an Instagram featuring a sticker mash-up of the two brands. A few weeks later, Louis Vuitton confirmed the collaboration during its Fall/Winter 2017 fashion show in Paris by sending models down the runway wearing pieces from the line. Since then, Travis Scott, Kate Moss, ASAP Bari, David Beckham, and more have been seen rocking the yet-to-be-released items.
Perhaps what’s most interesting about this collaboration is what it represents: High-fashion is finally openly acknowledging streetwear. Jones put it best: “No New York men’s conversation is complete without Supreme.”
The Supreme x Louis Vuitton collaboration won’t be cheap: $65,000 LV monogram trunks, $485 box logo T-shirts, and $435 camp caps to name a few. But that likely won’t stop people from buying their favorite pieces when the line drops this coming July. Even the city of New York seems to understand the hype around the collaboration. Last month, a Manhattan community board denied a proposal to have a Louis Vuitton x Supreme pop-up shop to be held at 25 Bond St. in the NoHo neighborhood.