Kith and kin means family and friends, the ultimate foundation for the brand by the same name. Founded by sneaker designer Ronnie Fieg in 2010, KITH has since made its way to the rankings of notable streetwear brands. Starting with Brooklyn and Manhattan flagship stores, the brand has since grown to have or be sold in 7 stores in the US and three abroad in Paris, London and Tokyo. In 2015, Kith Treats was born all stemming from a dream of opening New York’s first dedicated cereal bar, and since has been heavily integrated into the brand, being sold at their Manhattan, Brooklyn and Los Angeles flagships and having a stand alone location in Tokyo. The treats menu contains rotating specials curated by friends and family of the brand, including Action Bronson and Virgil Abloh; and in 2017, Kith Treats launched a merch program at all locations and online.
Several high profile individuals have either partnered with, purchased from or modelled for the brand, including Raekwon, Ghostface Killah and Bill Clinton. First gracing the list of “The 10 Best Sneaker Shops in NYC” on the Complex site in 2015, Kith has since been mentioned an abundance of time and has found its way on numerous other lists like “The Best Clothing Brands of 2018,” “The Best Clothing Brands of 2019,” and their own ranking of “The Best Kith Apparel Collaborations, Ranked.” Kith has since secured partnerships with Bergdorf Goodman, Converse, Asics and Vans, and before that it had worked and collaborated with Levi’s, Timberland, Columbia Sportswear, Coca-Cola, Tommy Hilfiger, Nike, luxury fashion house Versace and more.