Sean John Combs, also known by his stage names Diddy and P. Diddy, is the ultimate entertainer and entreprenuer. He is the founder of Bad Boy Records. What doesn't Diddy do? In 2003, Diddy introduced his own brand of vodka, Ciroc. Alcohol, music and all of the above, Diddy has been killing it for well over a decade. He got his start in the game by managing one of the greatest rappers of all time, Notorious B.I.G. Prior to that he was an intern and backup dancer.