Branding

The restaurant chain's market value dropped by nearly $100 million after introducing a redesigned logo last week.

The brand includes eight products that Beyoncé incorporates in her self-care regimen.

"It's like one of those dreams come true," Scott said.

The mountain range-mimicking chocolate bar can no longer claim its “Swiss-made” status or continue using Switzerland's famous Matterhorn on its packaging.

Just weeks after McDonald's announced it would exit Russia following the country's invasion of Ukraine, the new logo for the re-branding has been unveiled.

During a visit to the 'Ellen DeGeneres Show,' Kim Kardashian publicly addressed her relationship with Pete Davidson for the first time on TV.

Cardi B is currently considering rebranding her dedicated fanbase, hitting up Twitter on Sunday night to get their perspective on the matter.

Tom Brady has shared the first collections for his new apparel brand, Brady. The first drop consists of two different branches called Train and Live.

Chris Brown has teamed up with SoFlo Snacks for the limited edition breakfast cereal Breezy's Cosmic Crunch, featuring "galactic marshmallow charms."

Prosecutors are requesting a reduced sentence for actress Allison Mack after she provided them with audio tapes that helped convict Nxivm leader Keith Raniere.

The L.A.-based brand shared a message with customers on Thursday, thanking everyone who helped connect it to AAPI organizations as it starts a new chapter.

Mulatto has a new stage name, which is now listed on her Spotify and Apple Music pages. A teaser for her upcoming single also uses the new moniker.

Though quite possibly the most prolific high-profile brand collaborator in the music industry today, La Flame is no fan of the traditional approach.

The esteemed @BreadFaceBlog gets an early taste of Supreme x Oreo.

The team made it clear that the brand consultant wasn't making personnel decisions.