Emerging Brands

These are up-and-coming fashion labels and lifestyle companies that have made significant strides since their founding. This category highlights the next generation of brands and individuals that will define fashion for years to come. Tracking these labels’ growth from niche appeal to broader cultural impact offers readers early access to the designers, drops, and partnerships shaping the future of streetwear and contemporary apparel.

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Two guys wearing only one
Style

Sons of Biggie and Jadakiss Star in ONLY ONE’s Debut Collection Campaign

WOODstack’s first in-house label arrives today with a Summer 2026 collection rooted in the golden era of New York street culture.

Kody Phillips Fall/Winter 2025
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These Rising Streetwear Brands Need to Be On Your Radar

Get to know Kody Phillips, Jason Demaci, Stile De Amor, and Six Crayon.

Mike DeStefano377 days ago
Two men in stylish outfits stand on a road. One has "Cactus Vally" on his shirt, holding a suitcase. The other wears a blue shirt.
Style

These Rising Streetwear Brands Need to Be On Your Radar

Get to know Art Community, AZVA, and Fait Par Lui.

Mike DeStefano384 days ago
A collage of three fashion images: a person walking on a crosswalk, a person in a hooded jacket with sunglasses, and a person in a sweater with "BRIGADE" text.
Style

Our 10 Most Anticipated Apparel Brands of 2025

These are the brands and designers poised to make waves in the fashion industry this year.

Shinnie Park596 days ago
Style

Meet YaTuSabe, the NYC Designer Co-Signed by Supreme, Clint419 and More

YaTuSabe is an emerging New York City label that has developed a cult following for its bespoke garments. Here's how he built his line by hand, one piece at a time.

Lei Takanashi993 days ago
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ComplexCon 2023 Brands To Watch: Garmette, Sebastien Ami, ADW, And Stolen Arts

ComplexCon's 2023 'Brands to Watch' space will feature Garmette, Sebastien Ami, ADW, and Stolen Arts as emerging brands to shop from.

Lei Takanashi1024 days ago
ComplexCon Brands to Watch Spencer Badu
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ComplexCon Brands to Watch: Spencer Badu’s “Youniforms” Are for Everyone

Ahead of ComplexCon 2022 we spoke to Spencer Badu about how he developed his genderless clothing label, his vision for innovative garments, and more.

Lei Takanashi1385 days ago
ComplexLand Brands to Watch Announcement
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Complex Selects Emerging Brands to Show at ComplexLand 2.0

Complex has selected three emerging designers to show at ComplexLand 2021. Tombogo, JÉBLANC, and Hayato, check out this article to preview what's in store.

Lei Takanashi1911 days ago
Jack Daniels x Sheila Rashid
Style

Jack Daniel's Taps Sheila Rashid and Ouigi Theodore for Limited Apparel Collection

The storied whiskey-maker will match 100 percent of the collection's sales to create a $40,000 grant for emerging designers. Check out the pieces here.

Joshua Espinoza2017 days ago
ComplexLand 2020 Brands to Watch
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Complex Selects Four Emerging Brands to Show at ComplexLand

ComplexLand will feature emerging talent at the Brands to Watch activation, including Ampwata, Darryl Brown, Bephies Beauty Supply, and Saint Ivory.

Complex2108 days ago
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Meet the Emerging Label Turning Old Surf Kites Into Streetwear Gold

Exkite makes streetwear-inspired jackets from an unlikely source: repurposed kite surfing fabric.

Russ Bengtson3593 days ago
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Style

Designer Tony Liu Says No to Trends (But Yes to Crocs)

The Opening Ceremony-approved designer behind emerging label You As wants to make clothes that inspire you to be who you are—or who you want to be.

Steve Dool3626 days ago
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These Emerging Designers Are the Next Wave of Menswear Talent

Parsons School of Design has eduated Marc Jacobs, Tom Ford, and Alexander Wang. Could one of these new talents be the next big name in menswear?

Steve Dool3646 days ago
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Designer James Flemons on Dressing Rihanna's Entourage and Cam'ron's Groundbreaking Style

Emerging designer James Flemons has worked with Solange and Miley Cyrus as his label Phlemuns takes center stage.

Steve Dool3657 days ago

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