Cracker Barrel is reversing its decision and will be keeping their old logo after all.
In a statement shared on Tuesday (August 26), the company said, “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."
The reversal followed a steep market backlash.
According to CBS News, the restaurant chain shed nearly $100 million in market value last Thursday after unveiling a text-only logo that dropped the overall-clad man, known as Uncle Herschel, leaning against a barrel.
Before the reversal, Cracker Barrel assured CBS News in a statement that Herschel would remain "front and center in our restaurants and on our menu."
"Our values haven't changed, and the heart and soul of Cracker Barrel haven't changed," the company added.
The logo was also said to be part of an effort to redecorate the stores and offer new menu items.
Shares plunged 7.2% (to $54.80) last Thursday and continued to slide through Monday with conservative commentators and some marketing experts criticizing the design.
The restaurant was founded in 1969 and operates nearly 660 corporate-owned locations across the U.S.
