Jordan Brand

Jordan Brand is a basketball-inspired sneaker and apparel division launched by Nike in 1997, built around Michael Jordan’s legacy and featuring iconic models like the Air Jordan 1, 3, and 11. Designers such as Peter Moore and Tinker Hatfield crafted its standout silhouettes, while the Jumpman logo has become a symbol of basketball excellence and street culture. The brand’s collaborations have shaped its presence far beyond the court, partnering with artists, athletes, and designers to create limited-edition releases that often spark major buzz in fashion and streetwear circles. These drops become cultural events, with communities organizing around sneaker releases, trading, and styling, making Jordan Brand a central figure in sneaker culture and its evolving global influence.

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Latest Stories

A Snipes "Back to School" backpack truck with a Jordan logo, parked outdoors. People are interacting with the truck.
Style

SNIPES and Jordan Brand Send Over 1,000 Philadelphia Kids Back to School With Free Gear

The back-to-school giveback initiative hit up three neighborhoods across Philly.

Joe Price11 minutes ago
'Bin 23' Air Jordan 14 Low
Sneakers

'Bin 23' Air Jordan 14 Low Rumored to Release in 2027

Here's what to know about the rumored 'Bin 23' Air Jordan 14 Low.

Victor Deng2 days ago
'Space Jam' Air Jordan 11
Sneakers

Detailed Look at the 2026 'Space Jam' Air Jordan 11

The classic 'Space Jam' Jordan 11 is returning in December.

Victor Deng4 days ago
Brigade BBQ
Style

Brigade's Fifth Annual BBQ Brought 2,000 People to Brooklyn With a Jordan Collab in Tow

The brand debuted a Jordan Jumpman x Brigade script logo lockup, including a UV-reactive tee that revealed the NYC skyline in sunlight.

Trey Alston6 days ago
'Jackie Robinson' Air Jordan 4
Sneakers

'Jackie Robinson' Air Jordan 4 Rumored to Release in 2027

Here's what to know about the purported 'Jackie Robinson' Jordan 4.

Victor Deng9 days ago
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'Black Chrome' Air Jordan 8
Sneakers

Official Look at the 2026 'Black Chrome' Air Jordan 8

The 'Black Chrome' Air Jordan 8 releases in September.

Victor Deng9 days ago
'Tour Yellow' Air Jordan 4
Sneakers

How to Buy the 2026 'Tour Yellow' Air Jordan 4 Retro

The 'Tour Yellow' Air Jordan 4 returns in September.

Victor Deng10 days ago
Brigade x Jordan Brand UV tee.
Style

Brigade USA and Jordan Brand Unveil Exclusive UV Reactive Skyline Tee

The NYC-born lifestyle brand's latest collab puts the city's iconic skyline at the center of a tee that comes alive under ultraviolet light.

Will Lavin10 days ago
'Space Jam' Air Jordan 9
Sneakers

The 2026 'Space Jam' Air Jordan 9 Comes With Special Packaging

The 'Space Jam' Air Jordan 9 is expected to arrive in September.

Victor Deng17 days ago
Free The Youth x Air Jordan 16.
Sneakers

Free The Youth's Air Jordan 16 Collab Is Releasing in New York This Week

Here's how to buy the Free The Youth x Air Jordan 16 collection.

Victor Deng18 days ago
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'Laser' Air Jordan 1 Low
Sneakers

Official Look at the 'Laser' Air Jordan 1 Low

The 'Laser' Air Jordan 1 Low releases in August.

Victor Deng23 days ago
'Laser' Air Jordan 3
Sneakers

The 'Laser' Air Jordan 3 Releases in August

Here's an official look at the 'Laser' Air Jordan 3.

Victor Deng25 days ago
'Oreo' Air Jordan 6
Sneakers

The 2026 'Oreo' Air Jordan 6 Releases in August

Here's how to buy the 'Oreo' Air Jordan 6 retro.

Victor Deng26 days ago
Air Jordan 3 'Fireside'
Sneakers

'Fireside' Air Jordan 3 Rumored for Fall 2026

Take a first look at this upcoming all-brown Air Jordan 3.

Zac Dubasik28 days ago

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