CHITO Tags Camila Cabello’s ‘C,XOXO’ Logo in Tokyo, Japan

'C,XOXO' is Cabello's first album to be released through Interscope following her 2022 exit from Epic.

Camila Cabello in a fashionable, glittering dress is photographed holding a clutch, with a background of photographers and greenery
Image via Getty/John Shearer / WireImage
Camila Cabello in a fashionable, glittering dress is photographed holding a clutch, with a background of photographers and greenery

Camila Cabello’s C,XOXO era is in full swing.

As part of the rollout for her Playboi Carti and Lil Nas X-featuring new album, out June 28, Cabello is teaming up with CHITO, a visual artist, for a timely billboard tagging in Tokyo, Japan, which you can view below.

Person in a hoodie spray-painting on a wall-sized image of Camila Cabello holding a blue lollipop in her mouth
A hooded person spray-paints graffiti on a large poster of Camila Cabello licking a blue lollipop
Camila Cabello billboard featuring her licking a blue lollipop, with blue and pink graffiti on the image
Person in a hooded jacket and face cover on a rooftop with graffiti in the background. The individual’s identity is obscured
Individual in streetwear, including a hoodie with a graphic design, sits on a suitcase on a city street, partially covering their face with their hand
Person wearing a dark, hooded outfit with a mask partially covering their face, creating a mysterious appearance. Background shadow is prominent
A person stands in a dimly lit space, wearing a hoodie and a mask, partially obscured by shadows, next to a suitcase with a peace symbol on it
Person in a hooded jacket seen from the back standing near an open car trunk in a dimly lit urban area

For a closer look, see below.

C,XOXO, Cabello’s fourth solo studio album, is the singer’s first to be released under the Interscope banner. All prior releases dating back to 2018’s Camila debut were released through Epic. Cabello’s departure from the label was confirmed back in 2022, with her subsequent Interscope signing announced simultaneously.

In a recent interview with Mack and Jen for SiriusXM Hits 1 Miami, 27-year-old Cabello offered the following three words when asked to go deeper on the Florida-heavy inspiration behind her latest creative chapter: "Miami, baddie, energy."

View this video on YouTube

Video via SiriusXM

The Carti-featuring "I Luv It" kicked things off back in March, complete with an irresistible Gucci Mane sample. As she explained to Zane Lowe that month, the Song of the Summer contender fits nicely into the larger idea behind the album's world-building ambitions. Those ambitions, she said, were inspired by the work of Carti and Lana Del Rey.

"I started diving deeper into bodies of work and artists. I was like, I love the way Lana or Carti, they just create a whole world and it makes the music so much richer," Cabello said on Apple Music at the time, adding that she's tried that approach in the past "but never got the full gist of it" until now.

Just one day removed from the new album's rollout, Cabello will perform as part of the 2024 lineup of Glastonbury on Saturday. This year’s lineup for the five-day festival also includes SZA, Shania Twain, James Blake, Blondshell, Dua Lipa, Coldplay, and more.

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