Opium

Opium (also known as 00pium) is an Atlanta-based record label founded in 2019 by rapper Playboi Carti. The label currently houses four acts: Carti himself, rappers Ken Carson, Destroy Lonely, and rap duo Homixide Gang. ASAP Nast is listed as being signed in 2025. Since its founding, Opium has become one of the most influential imprints in the current generation of hip-hop, with its artists collectively shaping a sound built around distorted 808s, hyperpop-adjacent production, and an aesthetic that draws heavily from goth and punk visual culture. What distinguishes 00pium from other rapper-founded labels is the degree to which its artists share a coherent sonic and visual identity rather than simply operating as independent acts under a shared banner. Ken Carson's *A Great Chaos* and Destroy Lonely's *If Looks Could Kill* both charted and received critical attention, demonstrating that the label's influence extends beyond Carti's own fanbase. The Opium aesthetic, characterized by black clothing, cross motifs, and a confrontational, anti-commercial posture has spread widely across streetwear and underground rap communities.

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Destroy Lonely with pink hair, sunglasses, and jewelry makes a hand gesture in front of a car.
Music

Destroy Lonely Drops New Song and Video "Monster" Ahead of ComplexCon 2026 Performance

Lone will take the stage at ComplexCon in Los Angeles in October.

Vinyl record with album cover titled "Project X," featuring a person lying on grass, wearing a white jacket and jeans.
Music

Ken Carson's 'Project X' Anniversary Vinyl Is Now Available on Complex

The debut album by the ComplexCon 2026 co-headliner is available on Complex..

Complex Staff9 days ago
John Cena in a blue suit at Comic-Con; rapper Ken Carson in a black shirt and camo pants against a white background.
Sports

John Cena Shows Love to Ken Carson After 'Re-Rank' Praise, Shocking Opium Rapper: 'What the F*ck'

"That's my boy," Carson previously said on an episode of Complex's 'Re-Rank.'

Ken Carson
Music

Faceoff: The Ken Carson Interview

Ken Carson released two projects in July, and the ComplexCon headliner shows no signs of slowing. Facing off on the new cover of Complex with rising WWE star Danhausen, Carson showcases his love for pro wrestling, discusses his latest album 'Xperiment,' and why he’ll always turn up.

Destroy Lonely, Playboi Carti, and Ken Carson  in dark clothing and sunglasses pose against a green background with "GUCCI" text above.
Music

What is Opium? The Story Behind Playboi Carti's Mysterious Record Label, Explained

Playboi Carti's imprint has helped shape the rap underground's sonic palette. Now they are about to take over ComplexCon 2026. Here's everything you need to know about 00pium.

Antonio Johri44 days ago
Poster for ComplexCon 2026 on October 3-4, featuring Ken Carson, Playboi Carti, and others. Artistic direction by Playboi Carti and Hiroshi Fujiwara.
Music

Playboi Carti, Ken Carson, Destroy Lonely, and More to Perform at ComplexCon 2026: Get Tickets Now

Carti is giving fans an all-out 00pium takeover at ComplexCon this October.

Playboi Carti wearing all black in front of fire
Music

8 Merch Items Every Playboi Carti and Opium Fan Needs

Here are some of the best Playboi Carti and Opium pieces you can buy right now, from vinyl and hoodies to even Pelle Pelles.

Will Schube462 days ago
A person with braided hair stands in front of a wall displaying various colorful sneakers, wearing a black hoodie with designs.
Music

Ken Carson Is Going on Tour: Where to Get Tickets and Where He’s Performing

The Opium Records rapper released his latest album, 'More Chaos', earlier this month.

Mark Elibert471 days ago
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Playboi Carti wearing a hooded jacket and sunglasses stands by a fire, with "pellepelle OPIUM" text on the right side.
Style

Playboi Carti's Opium and Pelle Pelle Launch Official Collaboration

As 'MUSIC' continues to dominate the charts, Carti's Opium is rolling out a Pelle Pelle collaboration, which will be available on Complex Shop.

Complex495 days ago
Destroy Lonely at Complex LA popup
Music

Destroy Lonely Talks Fashion and Hints at Unreleased Opium Collabs

We caught up with Destroy Lonely at his Complex popup for a conversation about his style, new music, Playboi Carti’s influence, and more.

Destroy Lonely giving a live performance on stage, holding a microphone, wearing a black outfit
Music

Destroy Lonely Addresses Abuse Allegations: 'Everybody Know the True Story'

The Opium artist has denied the allegations, saying they aren't "facts."

The cover art for Destroy Lonely's 'No Stylist' Project
Music

Opium Records Signee Destroy Lonely Drops 'No Stylist' Project

Rising Atlanta rapper and Opium Records signee Destroy Lonely has delivered his vibrant new Playboi Carti-approved project, 'No Stylist​​​​​​​.'

Joe Price1462 days ago

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