The collaborations are scheduled to drop as part of OVO’s upcoming Fall/Winter 2021 collection, with Shmurda showcasing some New York Knicks items. The Brooklyn rapper even wore a Knicks hat like he did in the video for “Hot N***a,” although this time around it also features OVO’s iconography. Alongside the hat and a simple emblem t-shirt, there’s also a full throwback-style tracksuit.
It wasn’t just New York that got love with the collaboration, though, as OVO also showcased a look at some Chicago Bulls-themed merch starring Chief Keef. As with Shmurda’s shots, Keef wore a full Bulls-inspired varsity jacket and a hat featuring the OVO owl with bull horns.
Drakeo the Ruler also got in on the action, sporting Los Angeles Lakers pieces.
It’s been a huge month for Drake following the success of his album Certified Lover Boy, which has topped the Billboard 200 album chart for three weeks in a row so far. As a result, Drizzy has now spent a total of 30 weeks at the No. 1 on the chart, the third highest for any artist since 2010 besides Adele with 34 weeks and Taylor Swift with 42.