OVO

Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.

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Latest Stories

Drake on stage wearing black leather pants and a white shirt, surrounded by a crowd and photographers.
Style

Drake's OVO to Put 'Bigger Dreams' in Motion After Authentic Acquires Majority Stake in Brand

The Authentic Brands Group deal sees Drake retaining a “significant ownership stake.”

UFC x OVO clothing collection
Style

UFC and OVO Collaborate on Clothing Featuring Conor McGregor, Hasbulla, and More

Here is what you need to know about the upcoming collab between UFC and Drake's OVO.

Matt Welty15 days ago
Drake producer Maneesh in a "VIEWS" hoodie stands against a dark background, looking contemplative. Black and white image. He was a producer on the Drake album 'Iceman.'
Music

Who Is Maneesh? Meet the Producer Behind Drake’s "Shabang” and “Make Them Cry”

After a decade grinding in the shadows of the OVO camp, producer Maneesh Bidaye is finally having his moment thanks to Drake's 'Shabang.' He spoke Complex about his journey.

Mariah Rivera78 days ago
A Toast To 20 Years With Rick Ross
Trey Alston80 days ago
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Drake performing, wearing a black shirt and a diamond necklace, holding a microphone against a blue background.
Music

The 30 Best Drake Verses, Ranked

Drake's new album 'Iceman' is proof he is still one of the best rappers in hip-hop. Here are his 30 best verses.

Zach Frydenlund91 days ago
Drake on stage, holding a microphone, wearing a vest and pants. The image has a sepia tone, creating a vintage effect.
Music

All of Drake’s No. 1 Hits, Ranked

From his latest No. 1 entry “Janice STFU” to 2010’s “What’s My Name” with Rihanna, here is a definitive ranking of Drake’s chart-toppers.

Jessica Mckinney101 days ago
(L-R) Akademiks and Drake.
Music

Akademiks Chooses Dinner With Drake Over $1 Million, Shares Video of OVO Chain Moment

Check out the moment Drizzy surprised the streamer with a diamond OVO chain.

Mark Elibert105 days ago
Drake
Style

Drake Releases 'Iceman' Hoodies That Cost Almost $300

The baby blue colorway is sold out already.

Trey Alston112 days ago
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(L-R) Drake, Russ, Steph Curry, Lil Dicky and Usain Bolt.
Music

Drake's 'Iceman' Gets People Talking as Russ, Steph Curry, Lil Dicky, Usain Bolt and More React

As expected, Drizzy's three-album drop has got a lot of people talking.

Will Lavin112 days ago
Drake has one of hip-hop's best collections of custom jewelry featuring pieces from renowned jewelers like Alex Moss, Jason of Beverly Hills, and Ben Baller.
Style

Drake’s Greatest Custom Jewelry, Ranked

From Stone Island chains to Raptors championship rings, these are the top 10 pieces of custom jewelry that Drake has ever had.

Mike DeStefano112 days ago
Drake performing on stage, holding a microphone, wearing a black shirt and jewelry, with a blue-lit background.
Music

Drake Finally Drops 'Iceman,' Plus 2 Other New Projects: Everything You Need to Know

2025 came and went without a new solo album from Drake, only for 2026 to bring three new projects from the 6 god.

Drake in a green varsity jacket and white shirt, flanked by blue jeans with cross designs and a white Nike cap with red lips print.
Style

Drake's Uniform: Six Items That Define His Style

From OVO jackets to NOCTA sneakers, we break down the signature clothing items that define Drizzy’s style across his nearly 20-year career.

Ian Stonebrook113 days ago

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