OVO

Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.

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Latest Stories

A Toast To 20 Years With Rick Ross
Trey Alston34 days ago
Drake on stage, holding a microphone, wearing a vest and pants. The image has a sepia tone, creating a vintage effect.
Music

All of Drake’s No. 1 Hits, Ranked

From his latest No. 1 entry “Janice STFU” to 2010’s “What’s My Name” with Rihanna, here is a definitive ranking of Drake’s chart-toppers.

Jessica Mckinney55 days ago
(L-R) Akademiks and Drake.
Music

Akademiks Chooses Dinner With Drake Over $1 Million, Shares Video of OVO Chain Moment

Check out the moment Drizzy surprised the streamer with a diamond OVO chain.

Mark Elibert59 days ago
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Drake
Style

Drake Releases 'Iceman' Hoodies That Cost Almost $300

The baby blue colorway is sold out already.

Trey Alston66 days ago
(L-R) Drake, Russ, Steph Curry, Lil Dicky and Usain Bolt.
Music

Drake's 'Iceman' Gets People Talking as Russ, Steph Curry, Lil Dicky, Usain Bolt and More React

As expected, Drizzy's three-album drop has got a lot of people talking.

Will Lavin66 days ago
Drake has one of hip-hop's best collections of custom jewelry featuring pieces from renowned jewelers like Alex Moss, Jason of Beverly Hills, and Ben Baller.
Style

Drake’s Greatest Custom Jewelry, Ranked

From Stone Island chains to Raptors championship rings, these are the top 10 pieces of custom jewelry that Drake has ever had.

Mike DeStefano67 days ago
Drake performing on stage, holding a microphone, wearing a black shirt and jewelry, with a blue-lit background.
Music

Drake Finally Drops 'Iceman,' Plus 2 Other New Projects: Everything You Need to Know

2025 came and went without a new solo album from Drake, only for 2026 to bring three new projects from the 6 god.

Drake in a green varsity jacket and white shirt, flanked by blue jeans with cross designs and a white Nike cap with red lips print.
Style

Drake's Uniform: Six Items That Define His Style

From OVO jackets to NOCTA sneakers, we break down the signature clothing items that define Drizzy’s style across his nearly 20-year career.

Ian Stonebrook68 days ago
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Drake's Best Sneaker Collabs, Ranked
Sneakers

Drake’s Best Nike and Air Jordan Sneaker Collabs, Ranked

Exclusive OVO x Air Jordans? Nocta x Nike Air Force 1s? Here's how we ranked Drake's best collaborative sneakers ahead of his 'Iceman' release.

Zac Dubasik69 days ago
Drake performing on stage, wearing a dark jacket, against a blue background. There is ice around his face, and he's wearing a black outfit. The ice is in reference to his new album 'Iceman' which is dropping this week.
Music

Why Drake's 'Iceman' Could Be His Best Album Yet

With 'Iceman' on the way, Drake has the scars and maybe the fury to release his best album yet.

Peter A. Berry71 days ago
Ahead of Iceman, we explore Drake's amazing custom jewelry from over the years from top jewelers like Jacob and Co, Alex Moss, Jason of Beverly Hills, Ben Baller, and more.
Style

Iceman: The Stories Behind Drake's Best Custom Jewelry

From Ben Baller to Alex Moss, six legendary jewelers tell the stories behind some of Drake’s most memorable ice.

Mike DeStefano82 days ago
Drake stands confidently against a backdrop of clouds and a large industrial structure. He is standing in front of the cover for VIEWS.
Music

Drake's Best Album Is 'VIEWS.' It's Time to Admit it.

Eight years after critics dismissed it as lazy and uninspired, 'VIEWS' looks like exactly what it always was: a classic Drake album.

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