OVO
Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.
Featured
Whenever Drake drops a song with a time and location in the title, you know you're about to get something special. A writer ranked them all, from worst to best.
Jordan RoseThe 6 god kept exclusivity top of mind for the return of NOCTA Manor.
Trace William CowenProducer London Cyr breaks down working with Drake on ‘Iceman,’ the beat switches, recording "B's on the Table", his career come-up and more.
Antonio JohriFrom a Memphis prodigy to Drake and Travis Scott's go-to producer, these 10 songs trace how Tay Keith reshaped modern rap.
Dimas Sanfiorenzo



