For Nike, it’s always gotta be the shoes. But to not look further than the Swoosh’s footwear would be a mistake, especially in the first half of 2020. The brand’s ACG collection continues to turn out solid gear while staying under the radar and its footwear collaborations typically include merch that’s worth the extra look—like the Stüssy collection of cozy basics. Of course, it’s even turned Air Max Day into yet another reason to log into the SNKRS app for an inevitable L on anything new. Yet, Nike always finds ways to keep the old stuff fresh, too. The momentum of Nike SB is undeniable, drawing attention for almost every release at this point—Travis Scott’s collaboration and Ben & Jerry’s “Chunky Dunky” as prime examples. 

The brand also keeps the old stuff fresh by reusing it in sneakers, a la the Space Hippie collection. This mix of innovation with a side of nostalgia has been Nike’s recipe for decades—and it’s still working. The surprise and delight that comes with discovering an awesome pair of sneakers AND solid set of technical gear from ACG or Nike Sportswear’s retro casual fare is how the brand continues to win in 2020 and will for the foreseeable future.—Skylar Bergl

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