Union’s been a pioneer in streetwear for over 30 years. But the store, which is now based in Los Angeles and owned by Chris Gibbs, has become a household name to a new generation of sneaker collectors thanks to a recent run of collaborations with Nike and Jordan. It started in 2017 at ComplexCon with a black and gold Air Jordan 1 and has gone on to include two different Air Jordan 1s, four Air Jordan 4s, and is now spreading to the Air Jordan 2, Nike Cortez, and the Nike Dunk. It’s slated to be a big year for the brand, although it’s yet to be seen if any of these shoes can match the buzz built by the previous projects. If I had to guess, the answer would be no, although I am a huge fan of the Cortez, even if it won’t be the biggest mainstream success. Jordan Brand looks to have a big push behind the 2 this year, coming off the heels of last year’s Off-White collaboration. It’s still yet to be seen what the reaction to the project will be and if there’s still a lot of juice behind a Dunk. But it’s certain that people will buy and resell these shoes. —Matt Welty

Union x Nike Dunk Low 30th Anniversary Collection
Image via Nike
Union x Nike Cortez Release Date Profile
Image via SolebyJC on Instagram