German brothers Adi and Rudolph Dassler founded the Dassler Brothers Shoe Factory in 1924. The brothers split and Adi would go on to form Adidas, while his brother was the founder of Puma. Adidas would go on to become one of the sports brands in the world, thanks to sneakers such as the Superstar, Gazelle, Stan Smith, and Samba. Adidas, known for its Three Stripes logo, actually purchased the trademark from Finnish brand Karhu for two bottles of whisky and the equivalent of 1,600 euros.
Hip-hop and RUN-DMC would help popularize the Adidas Superstar sneaker in the 1980s. In the ‘80s, the brand also introduced the ZX line of running sneakers, which would lead the way for the EQT collection in the 1990s. In 2014, Adidas signed the likes of Pharrell Williams and Kanye West, with the latter going on to form his Yeezy sub-brand that has helped make Adidas a mainstay for sneakerheads and within streetwear. Other popular styles from Adidas include Yohji Yamamoto’s Y-3 brand, the Adilette sandal, Ultraboost, and the Adidas NMD sneaker.
Adidas, which is currently located in Herzogenaurach, Germany, has a strong focus on its Adidas Originals line, a collection that re-issues sneakers from the past and creates new lifestyle models for the future. Adidas’ basketball lineup includes superstars such as James Harden and Damian Lillard. The brand’s innovation of Boost technology, a beaded cushioning system, can be seen throughout the company’s sneakers, including on its most popular lifestyle and performance models.