Producer: Boi-1da, Frank Dukes, Nineteen85, and Noah “40” Shebib
Label: OVO Sound, Cash Money Records
After shooting to rap stardom in 2009, Drake has masterfully crafted a catalog of hits, yet “0 to 100” is still a unique entry. It’s a six-minute song, divided in two parts, that randomly popped up on the OVO SoundCloud during Hot 97’s Summer Jam and still managed to become a Billboard hit and the best song of the year. Drake doesn’t even have an album to promote at the moment, which must make “0 to 100” all the more frustrating for every artist watching Drake ride out to another hit while they can’t even start the car. (Drake is more than willing to help you jump the battery though, just ask Lil Wayne.)
The song’s first half finds a boastful Drake blacking out over a prodding beat that sounds like a subdued version of Lil Wayne’s “Believe Me.” The second half is even more minimalist than the first, as Drake casually floats through thoughts on fame and status. What ties both parts together is confidence. Laden with quotes that have surely appeared on every social media timeline you frequent, Drake is already calling himself the greatest and is ready to kill one of the GOATs if he has to.
Drake's been running laps around everyone in the rap game—it’s no longer a question of whether or not he can actually go 0 to 100. And it’s obvious that anyone who wants to catch up has a lot of work ahead of them. If “being humble don't work as well as being aware,” as Drake says, then he must realize he’s shaping up to be one of the greats and just wants to soak it all in. As well he should. He’s been on overdrive for so long it’s starting to feel like cruise control.—Insanul Ahmed
Drake “0 to 100/The Catch Up”