Follow: Fresh Finds: Fire Emoji
When Spotify introduced a playlist called Fresh Finds that focuses on new music from independent artists of all genres, it became an immediate hit. So they followed that up with a “Fire Emoji” version that focuses on hip-hop. Despite the somewhat corny name, this is an excellent playlist for discovering young, hungry rappers who have yet to sign label deals. If you find a song on this playlist that you like, stream the hell out of it and the Spotify revenue will go directly in the pocket of the artist—without any label splits. Plus, you're all but guaranteed to be earlier on them than any of your friends who don't pay attention until someone is backed by a major label.