Bobby Shmurda and Chief Keef Star in Campaign for Drake's New OVO and NBA Collaboration
Drake has just unveiled the latest collaboration between OVO and NBA, and rappers Bobby Shmurda and Chief Keef were tapped to be the faces of the campaign.
Drake has just unveiled the latest collaboration between OVO and NBA, and rapper Bobby Shmurda is the face of the campaign to go alongside the drop.
The collaborations are scheduled to drop as part of OVO’s upcoming Fall/Winter 2021 collection, with Shmurda showcasing some New York Knicks items. The Brooklyn rapper even wore a Knicks hat like he did in the video for “Hot N***a,” although this time around it also features OVO’s iconography. Alongside the hat and a simple emblem t-shirt, there’s also a full throwback-style tracksuit.
It wasn’t just New York that got love with the collaboration, though, as OVO also showcased a look at some Chicago Bulls-themed merch starring Chief Keef. As with Shmurda’s shots, Keef wore a full Bulls-inspired varsity jacket and a hat featuring the OVO owl with bull horns.
Drakeo the Ruler also got in on the action, sporting Los Angeles Lakers pieces.
It’s been a huge month for Drake following the success of his album Certified Lover Boy, which has topped the Billboard 200 album chart for three weeks in a row so far. As a result, Drizzy has now spent a total of 30 weeks at the No. 1 on the chart, the third highest for any artist since 2010 besides Adele with 34 weeks and Taylor Swift with 42.