JENNIE, Cher, and Grace Jones are united as pioneers in a new Moncler campaign shot by Gabriel Moses.
The aim of the campaign, which centers on the new Moncler Re/Icons collection, is to celebrate this trio of complementarily pioneering forces while also introducing reimagined takes on familiar looks from the brand’s archives.
JENNIE, billed as “pioneering a bigger world,” is seen in the Moncler Re/Icons Karakorum jacket in black and Tibb gilet in caramel. Cher, praised in press notes as a pioneer of “genres and generations,” opts for the Moncler Re/Icons Himalaya jacket in white and Verone jacket in black. The Oscar and Grammy winner also wears a yellow scarf as a nod to The Cher Show.
Like JENNIE, Grace Jones, whose contributions as a pioneer are rooted in what Moncler praises as “the power of identity,” wears the Moncler Re/Icons Karakorum jacket, albeit in a deep purple colorway. This choice is intended to reference Jones’ extensive catalog of collaborative work with Jean-Paul Goude.
The Moncler Re/Icons collection is available now, both online and in select stores. Below, get a closer look at the campaign.
Shop Jennie on Complex
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Adidas X Jennie Superstar SQ Ballerina - Core White/Core Black$130
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Adidas X Jennie Polar Fleece Jacket - Black$100
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Adidas X Jennie Layering Tee - White$45
Adidas X Jennie Wraparound 2in1 Skirt - White$60
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Cover Hoodie - Cream$120
Ruby Album Tee$45
Ruby Shorts$90
