Canada Goose has tapped actor Cole Sprouse to direct their spring campaign. Centered around the brand’s Live in the Open ethos, the collection aims to deliver an elevated outdoor experience.
The collection features new colourways inspired by springtime foliage and arctic landscapes in both outdoor and apparel styles. Vibrant pinks and greens juxtapose muted sage and greys, showing the parallels of the transitional season.
On top of directing the campaign, Cole Sprouse photographed the line alongside a diverse creative team. Set at the beachfront of Big Sur, California, the landscape brings forward the outdoor activities spring has to offer like canoeing, hiking, and camping.
Canada Goose have also used this opportunity to expand the assemblage of footwear they originally launched in November 2021, adding Crofton and Cypress puffer boots to their roster. The boots have a Thermal Experience Index rating of 2, meaning they can weather temperatures up to -15 Celsius.
The collection also falls under Canada Goose’s HUMANATURE purpose platform, which unites the brand’s sustainability and value-based initiatives. This includes their Sustainable Impact Strategy, which aims to “keep the planet cold and the people on it warm”.
Canada Goose’s Spring 2022 collection is available now at Canada Goose retail stores and on the brand’s website. Check out campaign photos below.
