As consumers, the dollars we spend everyday makes a huge impact on the businesses we see tomorrow. The protests against systemic racism and police brutality spurred by the Black Lives Matter movement in 2020 led to many major brands and companies to invest more money into Black-owned businesses. This led major fashion retailers and brands such as Kith, Moda Operandi, Gap, and Matchesfashion to take the 15 Percent Pledge—an initiative which calls on major retailers to commit a minimum of  15% of their shelf to Black-owned businesses. 

While these efforts are well and good, there are still a countless number of fashion brands that profit off of Black culture, but lack diversity in their offices or have failed to speak out on these issues head on. While the influence the Black community has on streetwear and fashion is undeniable, independent Black creators are still often overshadowed by others in the space.

Granted we have seen some notable strides forward. The late Virgil Abloh was appointed as the first Black creative director of Louis Vuitton Men’s in 2018. Brands like Abloh’s Off-White and Heron Preston’s eponymous label received investment from New Guards Group. Jerry Lorenzo’s Fear of God has been the face of the streetwear-meets-luxury fashion metamorphosis. Tremaine Emory now leads the creative direction for Supreme.

Although these are some of the names at the forefront, there’s a lack of Black ownership in streetwear. So it’s up to us as consumers to celebrate and be aware of the work of Black designers. And even if the 15 Percent Pledge is targeted towards large corporations, individual consumers also have the purchasing power to dedicate at least 15% of their own monthly budget to supporting Black-owned businesses. While the total number is not limited to what is listed here, we have decided to highlight 65 Black-owned fashion brands that you should know. Consumers could also familiarize themselves with resources such as Black Fashion Fair to find even more Black-owned brands to discover. Check out more details on our selects below.