“This is 72 hours for us,” the video, directed by Tristan C-M, explains to viewers in its opening seconds. As fans have been quick to spot following its overnight release, the new video features Drake enjoying a number of noteworthy jewelry pieces previously worn by Pharrell. A variety of cameos also zoom by in quickly edited sections, Mike Tyson among them.
The new video was produced by Tristan C-M, Theo Skudra, Sebastian Contreras, and Anthony Gonzales. See it in full up top.
Earlier this month, Drake was recruited by Popcaan for the new single and video “We Caa Done.” Aforementioned frequent Drake collaborator Theo Skudra was enlisted to direct the video, which boasted appearances from Lil Yachty and Kevin Durant.
January, already a stacked month at just over halfway through its run, also saw Metro Boomin gifting fans with the original version of what later became Drake and 21’s “Knife Talk.” Listen here.
Her Loss, meanwhile, debuted at No. 1 on the Billboard 200 albums chart back in November. The full-length collab album was first teased as being on the horizon in the official video for the Honestly, Nevermind track “Jimmy Cooks,” a song which was later selected by Complex as the best of the year.
