Rick Ross Says Kanye West 'Mastered the Art of Manipulating Media,' Talks About 'Finally' Getting Driver's License

While promoting his new book 'The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire' on 'Today,' Ross offered his thoughts about Kanye West.

Rick Ross stopped by the Today show to talk about his new book The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire, and also shared a few words about Kanye West.

“Kanye has mastered the art of manipulating media and making amazing music,” Ross said. “And that combination, it’s no telling where it will go. And I feel like if someone really feels Kanye is insane, they’re crazy.”

In an excerpt from his new book captured by USA Today, Rozay wrote that he visited Kanye while he was working in Atlanta, and felt that ’Ye’s run for president was done more so for media attention. 

“All of this [shit] was for attention, and it didn’t really matter if it was positive or negative attention because his brand grew either way,” Ross wrote about Kanye. “That’s why he liked Donald Trump. That’s why he loved the Kardashians. It all made sense now.”

Also in the book, Ross quoted Kanye as saying, “Tomorrow I might tweet that I don’t feel like being president anymore.”

He clarified to both the Today and USA Today that all his comments about him, both written and verbal, are all made with love, and that he and Kanye are closer than ever. He even went to both Donda listening parties in Atlanta.

“It wasn’t about the actual sound, but the presentation,” Ross told USA Today. “That a young Black artist pulled this off, and to listen to his creativity, that was groundbreaking. I can’t not acknowledge it.” 

Listen to Rozay break it all down in the video up top, including how Coming 2 America was filmed on his property.

Ross, the 45-year-old owner of a massive fleet of vehicles and a record label named after a car, also told Today he finally got his license. “I actually was driven to the test. I do have over 100 cars and I just hadn’t had my license,” he said. “So, whenever I go joyriding, it was just one of those things. … But it’s something about my smile. Every time I get pulled over, by the time the officers walked up”—here he smiled wide—“they like, ‘Go ‘head, Rozay. We know you good.’”

He said his mother and sister “pressured me, finally” to take the test, which took him an hour to complete. “You know, I missed a few answers but I got it.”

The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire is out now.

Latest in Music