Rapper Jack Harlow is on the come-up, and there’s no stopping him. The Louisville, Kentucky native began rapping at 12 years old, recruiting his friends to help record music using a laptop and a Guitar Hero microphone. In 2015, Jack Harlow dropped his first commercial EP, The Handsome Harlow. That same year, Harlow opened a show for Vince Staples in Louisville before even graduating high school. In 2016, he dropped his EP, 18, under his newly founded label and music collective, Private Garden. The song "Dark Knight" was the rapper's first real hit, and it would spark a 14-city tour in support of his 2017 mixtape, Gazebo.
Before his music was profitable enough to live off the royalties, Harlow took a job at the Georgia State University cafeteria to support himself after moving to Atlanta. There, he met DJ Drama, and was eventually signed to Generation Now, Drama's joint venture with Don Cannon and Atlantic Records. Under this label, Harlow dropped his first major label mixtape, Loose, which was later nominated for Best Mixtape at the 2019 BET Hip Hop Awards. From there, Harlow collaborated with some of the best in the industry, including Bryson Tiller, G-Eazy, and Lyrical Lemonade founder Cole Bennett.
Harlow started 2020 off strong with the release of his most acclaimed song to date, “WHATS POPPIN.” And with a video directed by Bennett, one of the industry’s hottest music video directors, it was clear Harlow’s success wouldn’t be slowing down anytime soon. After the song’s release, Harlow's budding career was validated by XXL with an inclusion in their 2020 Freshman Class, alongside Polo G, NLE Choppa, and Baby Keem, among others. To follow up the buzz of his first hit single, Harlow dropped “Tyler Herro” in late October before releasing his debut album, That's What They All Say. After a year of shooting straight to the top, Jack Harlow should be on everyone’s radar.