Instagram: @onsclothing

Like so many brands before it, O.N.S. wants to make clothing for the “creative class.” But pay no mind to marketing copy: The fact is, O.N.S. makes good, minimalist shit that doesn’t go out of style and isn’t going to leave you well-dressed, but broke. So what does that mean? Think simple basics like tees and sweats, but also denim for under $150 and layering pieces that you can pile on with some of your more adventurous pieces. And if you need any further proof, O.N.S. has some co-signs via collaborations with other brands under their belts—including one with another brand on this list, Abasi Rosborough, that ventures into slightly more experimental territory. —Steve Dool