Key Takeaways
- Louis Vuitton launches La Beauté Louis Vuitton, a limited-edition cosmetics line and first-ever beauty collab between Artistic Director Nicolas Ghesquière and legendary makeup artist Dame Pat McGrath, timed to the 130th anniversary of the LV monogram.
- The collection is built around two iconic Monogram canvases — Monogram Dune (warm, luminous beiges and nudes) and Monogram Infrarouge (bold reds and deep black contrasts) — positioned as two distinct but complementary expressions of the Louis Vuitton woman.
- Hero products include the LV Ombres 724 Monogram Dune Eyeshadow Palette, LV Rouge 724 Monogram Dune Satin Lipstick, and LV Baume 098 Stellar Veil lip topper, which McGrath frames as an evolution of her long-running creative partnership with Ghesquière rather than a traditional one-off collab.
Louis Vuitton has stepped into the cosmetics terrain with Beauté Louis Vuitton, a limited-edition beauty collaboration between Artistic Director Nicolas Ghesquière and Creative Director of Cosmetics Dame Pat McGrath.
In honor of the 130th anniversary of the renowned LV monogram the launch is inspired by two famous Monogram canvases: Monogram Dune and Monogram Infrarouge.
Where Dune trades in warm, luminous beiges and nudes, Infrarouge counters with bold reds and deep black contrasts, two distinct visual worlds that together frame the full range of the Louis Vuitton woman.
"Beauty has always been complementary to how I conceive a silhouette — it completes the character, the attitude, the emotion of a look," Ghesquière said in a statement. "With La Beauté Louis Vuitton, we are extending that vision beyond the runway. It's a way of allowing the Louis Vuitton woman to carry that expression into her everyday life."
“Nicolas and I have been building looks together backstage at Louis Vuitton for so many years now there is a shorthand between us: a trust and a creative cohesion," Dame McGrath added. "What we have created with this
collection for La Beauté is the natural next step of that con versation.
McGrath continued: "The products did not begin with a brief — they began with a feeling, the same feeling we always create together backstage before a show. That is what makes it so extraordinary. It is not a collaboration in the traditional sense. It is an evolution of our partnership."
Also featured in the La Beauté release is LV Ombres 724 Monogram Dune - Eyeshadow Palette, LV Rouge 724 Monogram Dune - Satin Lipstick, LV Baume 098 Stellar Veil, which are available for purchase on the La Beauté Louis Vuitton website.
