Launching stateside exclusively at a new SoHo temporary residency, Virgil Abloh is bringing fans a new performance-inspired tech line that fuses two distinctly different yet wholly complementary eras of Louis Vuitton.
Louis Vuitton 2054 aims to bring together the present era with that of 1854, i.e. the founding year of the brand, with a 13-piece collection spanning everything from ready-to-wear to accessories. The collection boasts 100-percent water-repellent tech fabrications including knitwear and calf skin, all in line with the collection's goal of multi-era fusion.
While the collection hits globally Dec. 6, LV is putting its SoHo temporary residency to use with a pre-launch comprised of a camouflage rainbow-wrapped interior at 122 Greene Street in New York, NY. Hours for the pre-launch experience are 11 a.m. to 8 p.m. Monday through Saturday, while Sunday follows a noon to 6 p.m. schedule.
Below, catch a glimpse at Virgil's Louis Vuitton future-minded 2054 collection via a selection of campaign images:
In a Complex cover story earlier this year, Kid Cudi and NIGO® spoke on the importance of Virgil's appointment to the LV brand.
"It is a victory for Black excellence, for streetwear, for all designers out here that just have a dream to design," Cudi, who walked in the Spring/Summer 2019 men's show, said back in September.