For the last six months, brands have been releasing various collections and special, limited-edition collaborations. But only a few have really caught people’s attention. So which ones have been the most in-demand this year, so far?
Hype can be brought on by a multitude of things, including resale value, celebrity co-sign, lineups, how quickly the item sells out, and of course sheer desire from consumers. And while there haven’t been a ton of “hyped” releases in 2018, a few have checked these boxes.
From obvious choices like Supreme x Rimowa to Fear of God’s Satin Coaches Jacket, here are the most hyped style drops of 2018 (so far).