With its 25th anniversary on the horizon, the upcoming re-release of the iconic Snow Beach Collection is here to give all you 'Lo heads a chance to cop previously hard-to-find pieces to complete your collection.
The Limited Edition Polo Snow Beach launch will offer both original and modernized pieces from the 1993 collection. This includes the classic Snow Beach pullover, which was famously rocked by Raekwon in the "Can It Be So Simple" video, the red Snow Beach vest, the Cold Wave fitted cap, and the Snow Beach bucket hat. Some of the newer designs apply the beloved Snow Beach colorway and bold lettering, but are re-imaginged through a more technical lens. You'll see this in the new color-blocked Snow Beach rugbys, the Snow Beach poncho, backpack, waist pack, and high-top sneakers.
The Snow Beach relaunch will also include a Black & White capsule collection. These eight styles range from a double-knit tech rugby to water-resistant and insulated micro-ripstop nylon ponchos.
The anticipation for the "Snow Beach" release is, for lack of a better term, kind of a big deal. Similar to the reemergence of Polo's famous Stadium line back in September (all about Olympics-inspired items bearing the P-Wing graphic) street wear enthusiasts are looking to get their hands on pieces that previously had them scouring eBay and vintage stores. The appetite for vintage Polo has been kept alive by New York City collectives like the Lo Life crew, as well as famous Polo lovers Just Blaze and Chance The Rapper.
If you plan to get your hands on the new Snow Beach gear, the Color capsule is launching on Thursday, January 25 while the Black & White collection will follow on Thursday, February 1. Merchandise will be sold at select Polo stores and on Ralph Lauren's website. Ralph Lauren’s Prince Street store in New York City will exclusively offer customized Snow Beach graphics for its direct-to-garment printing program.
Photographer and director Tom Gould, who worked on the book Bury Me With The Lo On, created video for the ad campaigns. Watch them below.
Check out images, also shot by Gould, from the collections below.