There’s a reason Travis Scott has been the most-requested “Sneaker Shopping” guest season after season, and that was even before his monster of a year in 2018. As part of one of the game’s most celebrated power couples with Kylie Jenner, Travis Scott did a little bit of everything this year including continue to raise his sneaker profile. Whether he was hooking baby Stormi up with OG Jordans older than himself, releasing some of the year’s top collaborations, or setting trends by breaking out rare Nike SBs and Js, all eyes were on Scott’s sneakers.
But what’s even more impressive about the Astroworld rapper’s sneaker output this year is that it looks like there’s plenty more to come. He’s been teasing new colorways of his Air Jordan 4 collaboration in purple and olive, and is also expected to release his own stash pocket-equipped Air Jordan 1 in 2019. Add in a colorful printed take on the Tinker Hatfield-designed React GOAT runner, and it’s clear that the “Cactus Jack” collabs are only getting started.
In addition to his ‘fits and releases, Travis also found a way to make an impact with his music. Astroworld featured one of the year’s most successful songs in “Sicko Mode,” where fellow Jordan Brand collaborator Drake rapped about his love for Nike, presumably signaling the end of his rumored Adidas deal.
By this time next year, the remaining nine influencers may change, but don’t be surprised if La Flame remains firmly seated at the top. —Riley Jones