Fear of God

Fear of God is an American luxury brand founded in 2013 by Jerry Lorenzo, known for combining premium tailoring with oversized, relaxed silhouettes that challenge traditional menswear norms. The brand’s distinctive use of elongated proportions and premium fabrics creates a signature aesthetic that blends street culture with refined craftsmanship. Its relevance in contemporary fashion comes from landmark collaborations such as the Nike Air Fear of God sneaker line, Fear of God Athletics with Adidas, and Essentials diffusion line that has become an athleisure uniform for many in the streetwear community.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

A person in a locker room sits on a bench, head down, wearing a "New York Essentials" hoodie. A bag and baseball bat are nearby.
Style

Fear of God Launches MLB Essentials Summer 2026 Collection With Campaign Starring Francisco Lindor

The new collection expands on the ideas of FoG's MLB Essentials Spring 2026 offering.

A person in a blue oversized jacket with white text, holding a large brown bag, stands against a concrete wall.
Style

Fear of God Launches MLB Essentials Spring 2026 Collection f/ Dodgers, Yankees, and More

The collection follows the brand's recent Jackie Robinson tribute.

Fear of God MLB collection.
Style

Fear of God Pays Homage to Jackie Robinson With 'April 15' MLB Collection

The new offering incorporates callbacks to Robinson’s storied legacy and career, while a wider MLB Essentials Spring 2026 collection soon to follow.

Will Lavin104 days ago
Bastien Daguzan.
Style

Bastien Daguzan Exits Fear of God as Brand Eliminates CEO Role Indefinitely

The unique move means founder Jerry Lorenzo will likely play a much larger role in the company’s daily operations moving forward.

Will Lavin110 days ago
Fear of God
Style

Fear of God Debuts Vanson Leathers Hooded Bomber Collaboration

The collab piece reinterprets Fear of God’s classic hooded bomber jacket.

tara mahadevan134 days ago
Advertisement
Telfar
Style

Here’s Why People Think Telfar Is Trolling Fear of God

The popular accessory and streetwear brand has launched a "Fear of Job" campaign.

Fear of God
Style

Fear of God Presents 'The Eternal Order' Lookbook

The collection represents a transitional phase for the luxury streetwear brand.

NFL x Fear of God
Sports

NFL and Fear of God Team Up on New Collection

The league also confirmed a multi-year licensing deal with the brand.

tara mahadevan232 days ago
Adidas Fear of God Athletics' Spring/Summer 2025 Collection
Sneakers

The Next Fear of God Athletics Adidas Collection Releases in June

Featuring the 'Ash Pearl' Fear of God Athletics II Basketball shoes.

Victor Deng425 days ago
Air Jordan 4 Women's 'Atmosphere'
Sneakers

A Complete Guide to This Week's Sneaker Releases

Including the Nocta x Nike Air Force 1, 'Atmosphere' Jordan 4, and more.

Victor Deng511 days ago
Advertisement
Two models in colorful streetwear and hoodies, one in a camo cap, the other in a vibrant patterned jacket, posing in an urban setting.
Style

All the Collaborations We Saw at January Men’s Fashion Week

Take a look at all of the collaborations we saw debut during January Men's Fashion Week in Milan and Paris.

Mike DeStefano544 days ago
FOG Athletics Adidas Trainer
Sneakers

Fear of God Athletics' Adidas Trainer Releases This Week

Here's where you can buy the Fear of God Athletics Adidas Trainer.

Victor Deng546 days ago
Kanye West and designer Jerry Lorenzo attend Travis Scott Music Video Premiere Party For "Pick Up The Phone 90210" on August 12, 2016 in Hollywood, California.
Style

Ye Calls Jerry Lorenzo 'Corny and Disloyal' for Working With Adidas

The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."

Andrew W567 days ago
Adidas Fear of God Athletics II Basketball
Sneakers

Jerry Lorenzo's New Adidas Fear of God Basketball Shoe Drops Tomorrow

Here's how you can buy the FOG II Basketball model.

Victor Deng600 days ago

Stay ahead on Exclusives

Download the Complex App