Fear of God
Founded in 2013 by party promoter turned fashion designer Jerry Lorenzo, Fear of God is luxury brand with streetwear sensibilities known for its innovative menswear silhouettes. Lorenzo built the brand from the ground up without any formal design training, opting to use his own intuition and experiences to shape FOG. My Utmost for His Highest, a Christian devotional written by Oswald Chambers, served as inspiration for the brand’s name and the foundation for what Lorenzo was attempting to create.
The first collection of Fear of God featured 12 items, including a rework of Rick Owen’s drapey T-shirt to cater to a more masculine build, and a short-sleeve hoodie. The designs were, and still are, based off of pieces Lorenzo felt were missing in his own closet, and often reiterations of designs he liked but felt could be improved upon. Slip-on sneakers, denim kimonos, and paint-splattered jeans are just some of the most iconic pieces offered by the brand, designs that have become synonymous with the label.
Soon after Fear of God’s first drop, celebrities were clamoring for more. Big Sean’s stylist was first to grab hold of the designs, which were later co-signed by Kanye West, who asked Lorenzo to fly out to show him the collection in person. Lorenzo went on to collaborate with West on future projects, including Kanye’s line with A.P.C. and his Yeezus merch. Since then, Lorenzo’s designs have been everywhere. A-list celebrities like Rihanna, Travis Scott, and John Mayer have been spotted in his clothing. Justin Bieber has especially taken to Fear of God, eventually hiring Lorenzo to design the merchandise for his Purpose tour. Lorenzo has leaned into the celebrity aspect of his brand, enlisting Jared Leto to star in the promotional video for FOG’s sixth collection.
In 2018, Fear of God x Nike was released, a collection that interpolated basketball and fashion. The highly anticipated collection was years in the making and the first time an outside designer created a new silhouette for a Nike basketball shoe. The Nike Air Fear of God 1 features a double-stacked Zoom Air cushion in the heel, a cage inspired by the Huarache Light, and Nike’s iconic swoosh. Since the first iteration of the shoe, it has been offered in myriad colorways, including black, light bone, and orange pulse.
Although the shoe has seen multiple iterations, it is not the last Nike x Fear of God collaboration. In January, the brands dropped the Nike Air Fear of God Moccasin. Although the exact release date is unknown, the Air Fear of God Moc and the Air Fear of God Raid are set to drop later this year.