UPDATED 6/26/23, 8:39 a.m. ET: Following a teaser that debuted on the facade of the Musée d’Orsay in Paris earlier this month, fans have been given a closer look at a new Louis Vuitton campaign starring Rihanna.
The campaign, of course, stands as the first for the house’s recently named Men’s Creative Director, Pharrell Williams. Featured throughout the campaign images is a new take on the Speedy bag.
Also rolled out on Monday was an accompanying campaign video, again starring Rihanna. See that below.
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Rihanna stars in a new Louis Vuitton campaign image, as revealed overnight by Pharrell.
The campaign in question, of course, stands as the first to fall under Pharrell’s tenure as Men’s Creative Director for the French fashion house. The lone image’s debut also comes ahead of this month’s Spring/Summer 2024 show in Paris, during which Pharrell will roll out his first full collection.
Complex has reached out to Louis Vuitton reps for comment on the Rihanna campaign. This post may be updated
Pharrell was announced as the new Men’s Creative Director for Louis Vuitton in February. In a statement shared at the time, LV CEO Pietro Beccari said he was “glad to welcome Pharrell back home." Notably, the appointment saw Pharrell stepping into a role previously held by the late Virgil Abloh.
“His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” Beccari said.
Louis Vuitton had a strong presence at this year's edition of Something in the Water in Virginia ,with Pharrell telling Complex in a subsequent interview that it was important to have the label on the ground due to their importance to his personal history.
"I think they understand that they are a part of my history and I’m a part of theirs," Pharrell told Mike DeStefano. "This is our history and Something in the Water is Virginia’s history."
