Gucci Launches Beyoncé-Soundtracked Video Series Focused on Gender Equality

Featured in the series are Halle Bailey, Salma Hayek Pinault, Serena Williams, Idris Elba, and many more.

Video via Gucci

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Video via Gucci

Halle Bailey, Salma Hayek Pinault, Serena Williams, John Legend, Idris Elba, and more are featured in a new video campaign from Gucci focused on gender equality.

The video series, notably helmed by Oscar-winning director Sharmeen Obaid-Chinoy, sees a number of familiar faces sharing their own definitions of equality. This all falls under the Gucci Chime umbrella, which co-founder (and featured star) Salma Hayek Pinault notes has seen “some great advances” in the decade since its initial launch. Still, there's "a lot of work" still left to be done.

“It has been incredible for me to have the opportunity to meet people around the world and see firsthand the impact the campaign has had on so many lives,” the Magic Mike’s Last Dance star said in a press release. “I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future. It’s really a fight worth having, now, more than ever.”

Up top, get a look at the new video series. Also featured are Annie Lennox, Jodie Turner-Smith, Julia Garner, Daisy Edgar-Jones, Vee Kativhu, and many more. Scoring the footage, which coincides with the 10th anniversary of the larger Gucci Chime position, is the 2016 Beyoncé track "Freedom."

For additional info on Gucci Chime, hit this link.

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