Dreamville has shared its new apparel line, which arrives a day before J. Cole’s birthday.
The collection includes a number of new unisex items, like the music label’s first puffer jacket featuring a custom Dreamville-branded zipper. A press release provides further details about the jacket: “This custom-designed cloud-printed jacket features the iconic Dreamville logo spelled out in bright yellow letters set atop a black zippered backdrop, a new manufacturing process that took years in the making to develop.”
Also included are debut pieces like tear-away pants and quilted coaches jackets, and other basics like cloud-printed basketball shorts, matching grey hoodie and sweatpants sets, and the classic Dreamville logo-printed black pants, t-shirts, and shorts
“Our team began developing this new Dreamville-branded zipper five years ago, and we have been eager to share the design ever since. Our new Premium Classic Puffer serves as the perfect opportunity to finally bring this exciting innovation to our fans, especially since outerwear has become such an important wardrobe staple and expression of personal style,” Dreamville’s Director of Design Raeana Anaïs said in a statement.
Items are for sale at 3 p.m. ET via Dreamville.com. More seasonal pieces will be added to the site in the coming months.
Check out some images of the new puffer jacket below.