How Kim Kardashian’s SKIMS Went From a Passion Project to a $4 Billion Company

From its launch in 2019 to its most recent partnership with the NBA and WNBA, here is how the booming brand has redefined the shapewear industry.

Kevin Mazur / Getty Images for SKIMS

When Kim Kardashian launched SKIMS in 2019, I bet none of us imagined that we’d see her posing next to NBA commissioner Adam Silver to announce that her brand was the official underwear partner of the NBA. But on Oct. 30, 2023, we were greeted by this exact visual. In just four years, Kardashian has been able to grow SKIMS into one of the biggest brands in the underwear and loungewear industry. And it doesn’t seem like there is any sign of it slowing down. 

SKIMS launched its first collection full of various bodysuits, bras, and other shapewear in September 2019. A major selling point of the line was the wide range of colors and sizes (XXS to 5X) offered to match up with a variety of skin tones and body shapes. Since, the brand has expanded into loungewear, swimwear, and announced a men’s line in 2023. Along the way, it has racked up partnerships with the United States Olympic team, Fendi, and most recently the NBA, WNBA, and USA Basketball. 

SKIMS has also continued to grow its cultural relevancy through its consistently viral campaigns. Stars that have appeared in SKIMS ads have included Snoop Dogg, Cardi B, SZA, Tyra Banks, Shai Gilgeous-Alexander, and Kardashian herself, of course. 

With SKIMS making headlines once again, we decided to look back on the brand’s history thus far. Read on to learn more about SKIMS’ journey from idea to $4 billion company, below.

Kim Kardashian Unveils Her Shapewear Label

Changes Name from “Kimono” to “SKIMS” Following Controversy

SKIMS Releases First Collection

Nordstrom Becomes First Retailer to Stock SKIMS

SKIMS Opens First Pop-Ups in LA and Paris

SKIMS Is Official Underwear of Team USA at Summer Olympics

SKIMS x Fendi

SKIMS Launches Swimwear

Named one of Time’s Top 100 Most Influential Companies of 2022

Kim Kardashian, Emma Grede, and Jens Grede Awarded the First Innovation Award at the CFDA Awards

View this video on YouTube

When: Nov. 2022

In 2022, the CFDA presented its first-ever Innovation Award at its annual ceremony. The inaugural winners were none other than Kardashian, Emma, and Jens Grede. The awards were presented to the trio by another entrepreneurial titan, Martha Stewart.

“We’re so proud of SKIMS’ ability to not only innovate with our products, but also with our mission of inclusivity. We have put a strong emphasis since our launch on continuing to shape the industry to embrace size equality and diversity as a fixture, not just a trend,” said Kardashian in her acceptance speech. We’re sure this won’t be the last time that we see Kardashian accepting an award for her work with SKIMS. —Mike DeStefano

SKIMS Performance Debuts

Valued at $4 Billion

Announces SKIMS Mens

SKIMS Introduces Ultimate Nipple Bra

Announced as Official Underwear of the NBA, WNBA, and USA Basketball

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