A Complete Timeline of Travis Scott's Sneaker Endorsements

Image via Complex Original

When: March 2016

By 2016, Travis’ ties to Reebok were no more, and the rapper was entering a new tier of popularity following his successful debut album Rodeo in 2015. He was cementing his status as a contemporary influence in the fashion world. Designer Riccardo Tisci decided to tap the rapper to model the gear he designed for his “Summer of Sport” collaboration with NikeLab alongside other big names like Kim Jones and Jun Takahashi. Travis can be seen floating in mid-air dressed in Tisci’s all-over floral printed T-shirt, shorts, and jacket. A funny sign of the times in retrospect, he’s rocking black Roshes too, a much more acceptable footwear choice in 2016 than it is now. — Mike DeStefano

When: October 2016

This was one of the wildest sneaker events I’ve ever gone to. Adidas flew out a ton of media to Houston for the unveiling of James Harden’s first signature sneaker. Earlier in the day, there was a fashion show showcasing the sneakers, along with performances by Slim Thug, Young Thug, and Travis Scott. I have a photo of Harden and Travis sitting a foot apart from each other onstage watching a video on the screen in front of the audience. Later that night, there was a party at the Prohibition Supper Club, which included performances from YG, Nipsey Hussle, Young Thug, and Travis. Scott climbed a bannister on the balcony and was mere feet away from Our Lord and Savior Brendan Dunne. Anyway, it was a big night. — Matt Welty

When: January 2017 

Travis released his first official apparel collab with Helmut Lang back in January 2017. The capsule included bomber jackets, T-shirts, hoodies, denim, shorts, leather jackets, and more that played off of Travis’ signature rodeo theme with imagery like bulls heads, saddles, and text boxes that read “Cowboy.” There were also sneakers: black nylon and leather high-top and low-top options with that aforementioned bull head stamped on the tongue and forefoot straps. They aren’t particularly memorable, but they are out there if you want to scoop up an obscure piece of Travis’ lengthy footwear history on Grailed. The much cooler sneaker moment that came from this collab was the OG “Taiwan” Air Force 1s he wore to attend the installation at Barneys New York in Beverly Hills. — Mike DeStefano

When: March 2017

The first Nike sneaker that Travis Scott was pinned to wasn’t an Air Jordan 4 or an Air Force 1, but the VaporMax. In 2017, the brand launched the sneaker—which featured a technology engineered by Yeezy design guru Steven Smith for two decades—as an answer in some regards to Adidas’ Ultraboost. The VaporMax was never meant to be a serious running shoe, rather a lifestyle model with the ultimate visible technology. Travis was pegged as the face of the shoe. In an interview I got to do with him, he said, “The first time I saw them was just before I performed in them back in LA. When I saw the all-black ones, I thought, ‘These are crazy.’ They are comfortable, and I was flying when I performed in them.” His fascination with the shoe would be short-lived, though, and at this point feels like a footnote in his sneaker legacy. — Matt Welty

When: July 2017

Travis Scott’s first project with Jordan Brand is his most unique to date. Rather than the Retro models he’s become known for in recent years, his first actual collab was on the far more obscure Trunner. As its name suggests, the shoe is half-trainer, half-runner, and it’s always been something of a cult classic amongst Jordan fans. Scott’s pastel-accented twist on the pair never hit stores, but it did pop up at NYC thrift store Beacon’s Closet during Fall 2017. While the one-off design wasn’t exactly a sign of things to come, it was the beginning of what’s been a fruitful partnership with Jordan Brand. — Riley Jones

When: November 2017

You can look back on a timeline and say that ComplexCon 2017 was a shifting point for sneaker culture. There was a slew of huge releases: Adidas and Pharrell released the “NERD” Hu NMD, Union had a riot break out for a Jordan 1, and Undefeated had the same for its Air Max 97, but the biggest moment was Nike’s monolithic structure beaming from the middle of the floor. The highlight of Nike’s activation was the release of limited edition Air Force 1s. Most notable was the Off-White exclusive for ComplexCon. But Travis Scott also released his first foray with the Air Force 1 there, too: a white canvas sneaker that came with multiple Swooshes. — Matt Welty

When: June 2018

To follow up his first Air Force 1 from 2017, Travis would get the chance to collaborate on his first Air Jordan. The baby blue Air Jordan 4 with red accents was a nod to the now-defunct Houston Oilers NFL franchise that wore the colors from 1960 to 1996 while playing in H-Town. Friends and family variations of the 4s donning purple suede uppers or tortoise shell straps would surface in months following this release with the purple option becoming the most coveted. While many eagerly awaited their release, they never came. Now, pairs go for five figures on the resell market. Oh well. At least we all got a chance at the blue pair. — Mike DeStefano

When: August 2018

Part of what makes Travis’ sneaker output so impressive is that his work at Nike crosses between categories and sub-brands. He went back and forth with his collaborations in 2018, releasing this sequel to his original Air Force 1 project a couple of months after his first Air Jordan sneaker released. It is not his most memorable shoe, making a minor update to the first Travis Scott x Nike Air Force 1 by switching the white shade to sail. — Brendan Dunne

When: February 2019

With Cactus Jack hype at a crescendo, Jordan Brand cashed in by channeling his energy on the Air Jordan 33 silhouette. To the uninitiated, it was an unexpected move, but the collaboration made sense given waning interest over performance basketball sneakers in recent years. The Travis Scott co-sign gave the sneaker some legitimacy to fans who wouldn’t have glanced twice at an inline Air Jordan 33. — Riley Jones

When: May 2019

One of the most popular Travis Scott collabs to date was the Air Jordan 1 that debuted in May 2019. Featuring his now-signature shade of brown and reverse Swoosh on the lateral side panels, the pair is still the one collab that many Travis fans are after to this day. The release also came with a bevy of lace options and Velcro stash pockets lining the ankle collar for good measure. — Mike DeStefano

When: July 2019

Travis Scott’s most prolific sneaker year on record saw him follow up his coveted Jordan 1 with a less coveted, but still very much in demand, Jordan 1 Low. While the Low version of Michael Jordan’s first signature shoe has never enjoyed the same iconic status as the High, a co-sign from one of the biggest rappers in the world was enough to undo the stigma around it here. The shoe has a backward Swoosh, which has become a standard branding choice for Travis Scott sneakers. — Brendan Dunne

When: October 2019

For his third Air Jordan collab, Travis put his spin on the Air Jordan 6. The model was given a military surplus feel with an olive green suede upper, and cargo pockets added to the lateral heel. Bright crimson red hits made the pair feel like a close cousin to Undefeated’s Air Jordan 4 collab, too, which is never a bad thing to be compared to. Shoes aside, the best part of this drop had to be the official campaign that randomly featured NFL legend Randy Moss in the wilderness decked out in full fishing gear. — Mike DeStefano

When: November 2019

After two nearly identical Air Force 1 collabs, Travis did a complete 180 for his third take on the classic low-top. The design featured a patchwork upper that incorporated various patterns, colors, and materials. The standout feature was the inclusion of a zip-up corduroy shroud. If the non-traditional look isn’t your thing, fear not, it could be removed to show off the plaid tongue. — Mike DeStefano

When: December 2019

Not only did Travis Scott star in Dior’s official brand campaign for their Jordan 1 collab, but he was also tapped to provide the world with a first look. A day before the sneakers hit the runway at Dior’s fashion show, Travis took to Instagram Stories to provide the world with an exclusive look at the fashion house’s illustrious collab, undoubtedly one of 2020’s sneakers of the year. — Ben Felderstein 

When: February 2020

Travis’ influence on the resurgence of Nike SB Dunks has been discussed ad nauseum already, so we shouldn’t need to remind you that he is part of the reason all of your favorite SB Dunks from the 2000s flip for thousands of dollars now. But that level of influence is what made the fact he finally got his own SB Dunk Low collab in 2020 one of the cooler moments of his collaborative history with Nike. Tearaway paisley panels and thick braided rope laces help make this pair unique. — Mike DeStefano

When: May 2020

After calling on Randy Moss for his Air Jordan 6 campaign, Travis Scott booked not one, but two familiar faces to help promote his “Cactus Trails” Air Max 270s. The marketing for the sneakers featured wrestling icon Mick Foley (who Scott took his Cactus Jack nickname from) and internet personality Brad Hall. Like the Air Max 270s, the campaign showed a different side of the Cactus Jack brand and proved it wasn’t afraid to poke fun at itself. — Riley Jones

When: November 2020

One of the most hyped Travis Scott sneakers to ever exist barely even exists. This project, which brought in PlayStation as a partner for a remake of the Nike Dunk Low in Travis fashion, was never released to the public. Only five pairs were made available through La Flame’s website and the shoe has barely been spotted in public. For now, there’s no indication that this shoe will ever become available to regular people. — Brendan Dunne

When: April 2021

Right on time for his 29th birthday, Travis Scott’s second Air Jordan 6 hit stores today. This new pair sticks with earthtones, but opts for a hairy khaki suede and Infrared accents. Also unique to this pair is the addition of MOLLE webbing and a second stash pocket on the medial collar, giving it an even more militant vibe than the olive colorway. For this venture, it was former NBA star Rip Hamilton appearing in a promo clip, complete with his signature facemask. —Riley Jones