Yesterday it was made official that Los Angeles Lakers forward Kyle Kuzma would be signing an endorsement deal with PUMA. The announcement proved the rumors true after Kuzma had been seen at Lakers Media Day earlier this week rocking a PUMA collaboration with Rhuigi Villaseñor's popular brand Rhude for in photoshoots.
The deal was marked with a special "Kuzma" billboard popping up off the highway in Los Angeles that melded Hulk Hogan's signature Hulkamania font with the "MA" from PUMA's usual branding. To cap off the day, Kuzma passed out T-shirts bearing the same graphic and tacos to fans at a special event on Fairfax Avenue.
According to ESPN, Kuzma signed a five-year deal worth $20 million with potential for incentive-based bonuses. It is a big step up from the $25,000/year contract he signed with Nike as a rookie just three years prior.
"I think the biggest thing is having the flexibility to do things with off court lifestyle and on the court. It was more about me than the brand, what ideas i had, and what I envisioned," Kuzma told Complex. "That’s the new age of how to do business. It’s partnerships, having the best interest of both parties involved."
We got a chance to speak with Kuzma following his big signing. Here are the biggest takeaways from the young NBA star's new shoe deal.