Puma

Founded in 1948 by Rudolf Dassler, the German sportswear brand Puma quickly established itself as a major force in athletic footwear and apparel. Originally competing directly with Adidas—founded by Rudolf’s brother Adolf Dassler—Puma became known for innovation in soccer, track, and basketball performance shoes. Throughout the decades, the brand built credibility through athletes like Pelé and later through collaborations with musicians, designers, and streetwear labels. For sneakerheads, Puma holds a unique place because of iconic silhouettes like the Suede, Clyde, and Disc System models, all of which helped shape sneaker culture across sports, hip-hop, skateboarding, and fashion. Today, Puma continues blending heritage and modern design, earning respect for both retro reissues and forward-thinking collaborations that keep the brand culturally relevant.

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ASAP Rocky Puma Suede '94
Sneakers

ASAP Rocky's Puma Suede '94 Collab Releases This Week

Here's how to cop the ASAP Rocky x Puma Suede '94.

Victor Deng3 days ago
Green and blue patterned Puma jersey with a cloud design and a circular logo on the chest.
Style

Puma x Salehe Bembury Soccer Collection: How to Shop

Jerseys, tees, shorts, and a Velum NITRO sneaker are available now on Complex.

Complex Staff37 days ago
Black wide-leg pants with an elastic waistband and a small logo tag on the side.
Style

Puma x Rosé T7 Track Pants: How to Buy on Complex

The K-pop superstar's Puma collab is available now on Complex.

Complex Staff38 days ago
Green Puma sneakers with a textured surface, white stripe, and beige sole.
Sneakers

Puma Suede Crochet: How to Buy

The reimagined classic is now available in Navy and Green on Complex.

Complex Staff62 days ago
A black Puma jersey with "Nahmias" text and a white Puma sneaker with beige accents.
Style

Nahmias x Puma Speedcat Collection: How to Buy

The second drop from Doni Nahmias and Puma is here.

Complex Staff86 days ago
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Pokemon x Puma
Sneakers

Pokemon's New Puma Collection Releases This Week

Pokemon celebrates 30th anniversary with its latest Puma collection.

Victor Deng108 days ago
J.L.-A.L. x Puma Cell Geo
Sneakers

J.L-A.L and Puma's Cell Geo Collab Is Available on Complex

Here's how to buy the J.L-A.L x Puma Cell Geo.

Victor Deng113 days ago
Two Portugal national football team jerseys, red and white, hang against a backdrop of colorful sardine cans on shelves.
Style

Puma Reveals 2026 World Cup Kits Featuring Portugal, Morocco, Ghana and More

A total of 11 nations are represented in the collection, including Senegal, Côte d’Ivoire, and Egypt.

tara mahadevan118 days ago
A pair of white and black sneakers with a beige sole, and a black jacket featuring a logo and patch.
Style

Puma x Represent Capsule: How to Buy

The UK brand reunites with Puma for a refined collection that elevates hoops style into wardrobe staples.

Complex Staff146 days ago
Infrared 'Salesman' Air Jordan 6, Kobe 6 '3D,' 'All Star' Nike Air Zoom Huarache 2k4, 'Bin 23' Air Jordan 6
Sneakers

NBA All-Star Sneakers 2026: Release Guide

The '3D' Kobe 6, the Levi's x Air Jordan 3, and more are releasing this weekend.

Victor Deng153 days ago
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Salehe Bembury x Puma Velum
Sneakers

How to Buy Salehe Bembury's New Puma Velum Colorway

The 'Rhubarb' Puma Velum is releasing on Complex this week.

Victor Deng163 days ago
Puma Store
Sneakers

Anta Acquires 29 Percent Stake in Puma for $1.8 Billion

This deal will make Anta the largest shareholder of Puma.

Victor Deng170 days ago
'Fast & Furious' x Puma LaMelo
Sneakers

How to Buy LaMelo Ball's 'Fast & Furious' x Puma Collection

The 'Fast & Furious' x Puma collection is releasing for NBA All-Star Weekend.

Victor Deng171 days ago

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