Another multi-platinum recording artist could be joining one of the biggest footwear brands in the world. Days after Adidas officially announced a new partnership with Beyoncé, rumors are floating around that rapper J. Cole could be the newest member of the Puma family.

The rumors follow a photo posted by Puma endorser Usain Bolt earlier today on social media accompanied by the caption "Puma Family." Cole can be seen on stage next to the track and field legend along with fellow endorsers like Cara Delevigne and Adriana Lima.

Puma's Senior Marketing Manager Clyde Edwards (aka Sneakerbox Clyde) also hinted that some major news involving Cole could be on the way with a tweet he posted earlier today that the "ROC is in the building." Cole is, of course, signed to Jay-Z's Roc Nation label, which has had a longstanding relationship with the brand. Hov is also part of the Puma family. The mogul is a creative consultant for Puma Basketball

While Cole and Puma have never worked together in any official capacity, the KOD rapper was spotted performing at the 2019 NBA All-Star Game in Charlotte this past February in an unreleased model from the brand. 

Stay tuned as more details become available regarding the latest potential rapper/sneaker relationship. 

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