The Super Bowl adstravaganza is on.
Some of the world's most eager-to-splurge-on-ads companies have started to unveil their Super Bowl LIII commercials. And you already know the mega-brands went all out.
According to Bloomberg, a 30-second spot will run a little more than $5 million in 2019, which is around the same price NBC charged for last year's game. And although the annual broadcast experienced a slight ratings decline in 2018, it continues to be the most-watched television event of the year, garnering more than 100 million viewers annually since 2010. With this level of global exposure, corporations have pulled out all the stops to ensure their ads stand out from the crowd. Some (Pringles) are taking the comedic route, others (Skittles) are going weird and/or musical, and tons are relying on star power (Serena Williams for Bumble, Zoë Kravitz for Michelob, Sarah Jessica Parker and Jeff Bridges—as the Dude!—for Stella Artois).
Pepsi, which has delivered some of the most memorable Super Bowl ads in history, has tapped Cardi B, Steve Carrell, and Lil Jon for its "More Than OK" commercial. The 30-second ad was inspired by the questioned frequently asked in restaurants: "Is Pepsi OK?" Lil Jon and Cardi respond in their signature "OK!" and "okurrr" catchphrases. Carell attempts to mimic the latter, but fails miserably.
Doritos also managed to get Chance the Rapper and the Backstreet Boys to collab. Below, check out this year's batch of ads for Sunday's big game, when the Patriots and Rams will face off at Mercedes-Benz Stadium.
Michelob ULTRA Pure Gold
Avocados From Mexico
'Game of Thrones' x Bud Light
'The Twilight Zone'
Netflix's 'Our Planet'