Yo Gotti is giving aspiring MCs a life-changing opportunity.
The Memphis native took to Instagram on Wednesday to announce the “Change a Rapper’s Life” challenge, an online contest that offers up-and-comers the chance to appear on his album. The task is pretty straight-forward: participants must deliver their hardest verse to the beat of “Dolla Fo Dolla,” a cut that will land on his fast-approaching CM10: Free Game project. But that’s not all. If a rapper impresses Gotti enough, they will also get the opportunity to sign to his CMG Records imprint.
“I’mma upload this song, whoever put the hardest verse on it, I’mma put you on my album, CM10,” Gotti says in the studio, surrounded by $1 million in cash. “… If I fuck with you enough, might put you on the label.”
To participate in the contest, rappers must upload a video of their verse on Instagram, and tag both Gotti (@YoGotti) and his label (@CMGTheLabel). Entries must also include the hashtags #CM10 and #DollaFoDolla. You can check out the beat via YouTube below.
CM10: Free Game is scheduled to drop Feb. 4, about one year after he delivered his Untrapped studio album. When announcing his forthcoming project, Gotti suggested it may be his swan song, writing: “I’m gone Finish This SH!T just how I started!!! Wit No Regrets, Standing on Business & Principles [...] this da last 1.”
Gotti has yet to released an official tracklist for CM10, but confirmed it will be double-disc album—one side titled “Free” and the other “Game.”