21 SavageĀ stopped by Gillie Da King and Walloās Million Dollaz Worth Of GameĀ podcast and spoke about the importance of artists owning their masters.Ā
āI had a platinum album before I signed my [first] deal,ā 21 explained. āI own my masters right now. Every song youāve everĀ heard, I own it. I gotĀ a 70/30 split with my label. I make more money off my album sales than I do off touring. For aĀ lot of rappers, most of their money comes from touring.ā
You can check out the episode up top.
It isnāt the first time the 28-year-old rapper has flexed ownership of his masters. In January 2017, fresh off the enormous success of his 2016 collaborative EP with Metro Boomin, Savage Mode, 21 leveraged a deal with L.A. Reidās Epic Records that awarded him 100 percent ownership of all master recordings.
Two years later, shortly after Chris BrownĀ signed a deal with RCA Records that allowed him to own his masters, Savage made a point to remind people that he, too, owned his: āI own 100% of my masters,ā he tweeted hours after Breezyās deal was announced.
21 Savage has plenty of reason to boast. Along with a pair of platinum albums, 2017ās Issa Album and 2018ās I Am > I Was, 21 has earned 11Ā platinum-certified singles as a lead artist: āBank Accountā (6x platinum), āA Lotā (5x), āXā (2x), āNo Heartā (2x), āRunninā (1x), āMr. Right Nowā (1x), āCanāt Leave Without Itā (1x), āGhostface Killersā (1x), āRap Saved Meā (1x), āRed Oppsā (1x), and āBall W/O Youā (1x).