UPDATED 8/4, 4:29 p.m. ET: It looks like Travis Scott has another No. 1 on the way as Utopia earns 400,000 album equipvalent units, according to Hits Daily Double.
Post Malone's Austin lands at No. 2 with 110,000 units.
UPDATED 8/2, 8:15 p.m. ET: Utopia is still predicted to debut at No. 1 on the Billboard 200, and projections have risen to an estimated 400,000 album equivalent units, with 125,000 of those being pure sales, according to Hits Daily Double.
Post Malone’s Austin album, which dropped on the same day (July 28), is set to trail behind in the No. 2 spot with 108,000 units, 28,000 being pure sales.
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Travis Scott's star-studded new album Utopia is expected to have a huge first week.
Per Hits Daily Double, the long-awaited follow-up to Astroworld is projected to bring in between 245,000 to 275,000 in album equivalent units during its first week. Pure sales figures for the record aren't available yet, but it's on track to land in the No.1 spot on the Billboard 200 based on streaming figures alone. Utopia is available to purchase via Scott's official website in various merch bundles, including zines with the album on CD and apparel bundled with either a CD or vinyl. Pure sales could push Utopia to numbers approaching Astroworld, which brought in 538,000 album equivalent units in its debut week.
Post Malone's latest album, Austin, is also projected to make a splash in its first week with over 100,000 album equivalent units earned. It's not quite as strong a first week as his last full-length—Twelve Carat Toothache debuted at No. 2 last year with 121,000—but it's impressive nonetheless for a feature-less record dropping the same week as one of, if not the most-anticipated hip-hop albums of the year.
The huge numbers for the first week of Utopia shouldn't come as a surprise, as it became Spotify's most-streamed album in a single day in 2023 so far during its first day of availability. It's also been streamed over 330 million times on
Spotify since its release on Friday.
If the projections hold, Utopia will be Scott's third solo No. 1 album on the Billboard 200, and his fourth overall. It'll also be the biggest week for a hip-hop album this year, beating out the first week for Lil Uzi Vert's Pink Tape, on which Scott featured.
The 19-track album features appearances from some of the biggest artists out right now, including Drake, Beyoncé, Young Thug, Playboi Carti, The Weeknd, and Bad Bunny among countless others. The track with Bey, "Delresto (Echoes)," is one that he manifested eight years ago following the release of his major label debut, Rodeo.
Outside of his stacked list of guest features, the album has got fans talking thanks to the Drake-featuring "Meltdown," on which Drizzy disses both Pusha T and Pharrell, and Scott appears to diss Timothée Chalamet, the rumored boyfriend of Kylie Jenner.
