Fans got their first look at the visual back in February when it was announced that Virgil Abloh would produce and direct the film under his newly launched Off-White International Rap Video Production Studio. The designer/artistic director shared several stills via Instagram this week, revealing it was he who reached out to Pop Smoke about the collaboration at the top of the year: "Texted @realpopsmoke early 2020 and told him Paris needed his energy for multiple reasons."
The "Shake the Room" video finds the two rappers living it up in the City of Light—drifting in front of Hôtel des Invalides, feasting at high-end restaurants, and partying with some locals. "This video is real life footage," the caption reads toward the beginning. "This is barely a 'video shoot.'"
You can check out the "Shake the Room" visual above or here. The track appeared on Pop Smoke's Meet the Woo 2 project, which dropped less than two weeks before his Feb. 19 death. The Brooklyn rapper was fatally shot during a reportedly home invasion in Southern California. No arrests have been made.