TMZ reports that the former celebrity weed dealer Milk Tyson kicked off a viral campaign to have Diddy get involved in the kids' fight against cancer and land them a segment on The Ellen Show.
The children at Miami-based nonprofit Fighting All Monsters—which supports pediatric cancer patients—were featured in the viral video, as was Snoop Dogg, dancing to Diddy’s hit song “Bad Boys For Life” and asking him to join them.
Diddy heard about the initiative and took to Instagram to share the video. According to TMZ, since then, someone donated 100 iPads—worth $21,000—to the children in the video, and an Apple executive has asked how to help the nonprofit.
FAM has also seen a rush of people wanting to volunteer, with over 300 people emailing them within an hour of Diddy’s Instagram post. Someone even donated two tickets to the Super Bowl, which is taking place in Miami next week.
The outlet reports that Diddy is trying to get even further involved, and has reached out to FAM to plan something big.
Diddy has been a busy man. Earlier this week, reports surfaced that he and Faith Evans have something special planned to honor the late Notorious B.I.G. at Rock & Roll Hall of Fame Ceremony. Biggie joined the Rock Hall class this year.