Ahead of this week’s global launch of SKIMS’ new swim collection, the brand has enlisted prolific photographer and nightlife personality @thecobrasnake for a campaign.

Shot and directed by Cobrasnake (a.k.a. Mark Hunter), the campaign enlists Paris Jackson, Bella Poarch, and Madison Bailey to debut a new range of swim-focused pieces from the brand co-founded by Kim Kardashian and Jens Grede.

In a statement shared Monday, Paris touted the campaign—which takes inspiration from Los Angeles pool parties—as a “full circle moment” with a brand she admires.

Below, see official images from the Cobrasnake-captured campaign. The collection itself, meanwhile, will launch this coming Thursday.

Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS
Image via The Cobrasnake/SKIMS

Back in May, the SKIMS team enlisted Rosalía for a campaign in support of its new cotton collection. That same month, Kim appeared on the cover of the Sports Illustrated Swimsuit issue, notably wearing SKIMS swim pieces in the accompanying photos from Greg Swales.