FlowerShop*, a one-of-a-kind, minority-owned conceptual wellness brand promoting “sensory care” techniques, launches this week.
Co-founders Isaac Muwaswes and Gabe Garcia, along with longtime partner Gerald “G-Eazy’’ Gillum, have been working ahead of the launch on ensuring their message of treating flowers as part of a larger universal language shines through in their work. The inaugural BOUQUETPACK consists of a pack of four glass-tip joints boasting Super Lemon Haze, Willie’s Kush, and Purp Double Deja Vu strains in collaboration with Panacea Farms. Also arriving as part of the launch rollout are a curated selection of mood-lifting products, as well as home and lifestyle goods.
“Growing up in a household like I did, you’re playing a part in normalizing it and then turning it into something that’s beautiful and curated,” G-Eazy told Complex when reflecting on how his Bay Area upbringing helped shape his thoughts on cannabis. “I mean, it’s changed so much between when I first met flower, if you will, and now. The way it’s perceived socially and everything.”
Recently, FlowerShop* formed a partnership with the vertically integrated cannabis company Halo Collective with the goal of putting together a worldwide brand that will offer a full proprietary line of cannabis products. Halo previously announced it had acquired three Los Angeles dispensaries that will open under the FlowerShop* concept and name.
“We’re totally looking into the relationships that we have which are authentic and feel right,” Garcia told Complex. “The Last Prisoner Project is another group that we’re working with to make sure that we’re doing our part to raise awareness of all the bad that’s going on with folks who have been convicted of non-violent marijuana crimes who shouldn’t be in jail right now.”
Muwaswes added that the brand is also putting a focus on “botanical air care,” which is the FlowerShop* version of aromatherapy.
“The first three products that are going to be offered are our incense, our candles, room spray, essential oils, and all that good stuff,” Muwaswes said. “Gabe developed a great relationship with one of his contacts out in Japan to get a 100-plus-year-old incense manufacturer on board and we formulated our own fragrances with them.”
The FlowerShop* product range for 2021 will also include the BUDVASE weed jar, JUICEDROPS edibles, candles, ashtrays, lifestyle and fashion elements, and much more.
The BOUQUETPACK is now available for purchase online, with home delivery an option for those in the San Francisco Bay Area. The plan is to rapidly expand to the rest of California via delivery brands and retail partners. Those who aren’t in an eligible delivery region can still shop for non-cannabis products from the brand. For more info, peep the site.