Pharrell, Roc Nation by Jay-Z, Salehe Bembury, and more are on the lineup for Moncler’s The Art of Genius live show this year.
Designed to be presented “on a grand scale” amid London Fashion Week proceedings, the show doubles as an immersive experience that houses a variety of collaborative voices all united by their dedication to artistry. The full lineup also features Alicia Keys, Mercedes-Benz, FRGMT, Adidas Originals, and Palm Angels. Additionally, Rick Owens will be presenting a standalone collaboration with Moncler at the event.
“In 2023 we are entering a new phase for Moncler Genius. While our commitment towards creativity and innovative thinking does not change, we are moving from a collaboration model to a platform for co-creation, allowing us to interact, learn, think and create something that didn’t necessarily exist before. We will tap into new communities, creators and disruptors from the world of Art, Design, Entertainment, Sport, Fashion and Culture,” says Moncler Chairman & CEO Mr. Ruffini. “I am always thrilled by the idea of finding new ways to not only create but also invite new worlds to experience the brand.”
Tickets for the Feb. 20 event are set to be made available via a registration-only option at the official Moncler site. Additionally, the show will be livestreamed.
In November of last year, Pharrell spoke with Mike DeStefano for Complex about his take on the brand’s puffer jacket. The collaboration, formally known as the Maya 70, was among several pairings rolled as part of those aforementioned anniversary-commemorating releases.
“Collaboration is always an opportunity to learn something else,” Pharrell told Complex at the time. “It’s a means of expressing oneself. It’s not worth doing if it’s not on the precipice of burning everything around it.”
Being among those selected to help celebrate seven decades of Moncler was “an honor,” Pharrell also said, pointing to his own extensive history with the brand.
“For things to come full circle and for them to want me to come and do something else was just an honor,” he said.
Expect more innovative projects that redefine the meaning of fashion collaborations to be revealed at the Art of Genius exhibition at Olympia London later this month.
